BRAND GUIDELINES
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BRAND GUIDELINES 2019 EMEA Public Edition 2019 EMEA Public Edition │ 1

To download logos, colour palettes and fonts, look for this icon in the top corner of each page. BRAND EVOLUTION Providing strategic guidance Click this icon to download logos and templates What is a brand? It is the visual identity our company presents to our customers. It is our interaction with distributors, customers and fellow team members. And for more than 47 years, our brand has been simple – we are passionate about safety. While our passion for providing the highest-quality safety solutions and emergency systems in our industry has not changed, our identity and brands have evolved....

CORPORATE STRUCTURE Our corporate name and compilation of brands worldwide ECCO Safety Group® (ESG) is the corporate name for our compilation of brands worldwide. ECCO® and Code 3® are the primary company brands for all safety solution and emergency system transitioning brands. These historical brands will transition into the primary Safety Solutions or Emergency Systems brand. Britax and Preco should always be used alongside the ECCO brand and Hazard Systems and Premier Hazard should be used alongside the Code 3 brand until fully rationalised and/or transitioned. 4 │ 2019 EMEA Public...

ECCO SAFETY GROUP This is our CORPORATE NAME, it’s not a brand This is our corporate name. The octo-arc icon has been removed and should no longer be associated with the logo. Spacing has been increased between letters for legibility. Use internally on company-wide documentation, and when representing multiple brands. Use sparingly on external communications, and demote to the footer when usuage is required. ESG should never be used to represent our products or services. 6 │ 2019 EMEA Public Edition 2019 EMEA Public Edition

CORPORATE LOGO The primary corporate name, ESG, represents our organisation in its entirety. It is only to be used when representing multiple brands or addressing the company internally. Do not use the ESG logo to represent a brand. CORPORATE CLEAR ZONE 1-colour version Clear zone equals a boundary the height of the “E” ECCO and Code 3 collateral should incorporate one of the following in the footer to represent our umbrella company (do not use the ESG logo). For ECCO or Code 3 collateral use: An ECCO SAFETY GROUP® Brand For collateral representing multiple brands use: Brands of ECCO SAFETY...

DOWNLOAD CORPORATE COLOUR SWATCHES DOWNLOAD CORPORATE FONTS CORPORATE TYPOGRAPHY Use for ESG, ECCO and Code 3 communications Use for ESG, ECCO and Code 3 communications Use for ESG, ECCO and Code 3 communications Frutiger 55 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Frutiger 55 Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Eurostile Extended abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Eurostile Bold Extended abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Arial Bold...

ECCO This is our primary SAFETY SOLUTIONS brand The ECCO brand should be used when representing Safety Solution applications. Text should always align with the left side of the “E” and should not align with the octo-arc. 12 │ 2019 EMEA Public Edition 2019 EMEA Public Edition

ECCO COLOUR SWATCHES ECCO LOGOS ECCO COLOURS ECCO LOGO The primary ECCO logo should be used in most instances when representing the commercial warning brand. The secondary ECCO logo may be used on a dark background. full colour version DARK BLUE Accent Colour Secondary Colour Primary Colour white reversed 14 │ 2019 EMEA Public Edition 2019 EMEA Public Edition │ 1

ECCO CLEAR ZONE Logo Misuse To ensure the greatest visual impact, the logos must always be framed at the top and sides within a zone of “breathing” space that is equal to or greater than the height of the “E”. No other graphic element or text may appear in this zone. LOGO DON’TS • stretching or changing proportions • recreating the logo • deviating from approved colours • using low resolution or “non-vector” versions • applying special effects • rotating or angling the logo • applying transparencies • outlining the logo Clear zone equals a boundary the height of the “E” When placed side by...

CODE 3 This is our primary EMERGENCY SYSTEMS brand The Code 3 brand should be used when representing Emergency System applications. Text should always align with the left side of the “C” and should not align with the angled strap lines. 18 │ 2019 EMEA Public Edition 2019 EMEA Public Edition

CODE 3 COLOUR SWATCHES CODE 3 LOGO The primary Code 3 logo should be used in most instances when representing the emergency systems brand. The secondary Code 3 logo may be used on a dark background. CODE 3 COLOURS full colour version Accent Colour full colour reversed 20 │ 2019 EMEA Public Edition white reversed Secondary Colour Primary Colour 2019 EMEA Public Edition │ 2

CODE 3 CLEAR ZONE To ensure the greatest visual impact, the logos must always be framed at the top and sides within a zone of “breathing” space that is equal to or greater than the height of the “C”. No other graphic element or text may appear in this zone. Logo Misuse Clear zone equals a boundary the height of the “C” LOGO DON’TS • stretching or changing proportions • recreating the logo • deviating from approved colours • using low resolution or “non-vector” versions • applying special effects • rotating or angling the logo • applying transparencies • outlining the logo When placed side...

EMEA MARKETING SUPPORT Contact us with your marketing and branding support requests Rebecca Green Reka Gellert Director Of Marketing Marium.Ali@esg.global Marketing Manager Rebecca.Green@esg.global Digital Marketing Coordinator Tom.Clappison@esg.global European Communications Coordinator Reka.Gellert@esg.global 24 │ 2019 EMEA Public Edition