UMAG Magnet NdFeB Ferrite SmCo AlNiCo Mission
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MISSION WE EXIST TO REALIZE IDEAS IN THE GLOBAL MAGNET INDUSTRY Not just magnet www.umag.com.cn

VISION TO BECOME A LEADING SERVICE-ORIENTED ENTERPRISE LEVERAGING ITS CORE STRENGTHS OF INNOVATION, OPERATIONAL KNOWLEDGE, AND COHESIVE CAPABILITIES UMAG Ideas Realized BRAND STORY Asa leading magnet company, UMAG exists to unite the future and the present, dream and reality. We see a big future in these small magnets. Over the past decade, magnets have been widely applied in various categories, from speakers and separators to todays smart phones and electric cars. Continued innovation in products like induction charging and intelligent robots will drive us into the future. We are excited...

User driven Everything we do starts from user. “User” means both internal and external people, our clients and your clients. We are HUMAN magnets. Satisfying customer needs is the purpose of UMAG. What the customer needs is the value of the product, not the product itself. User driven is how to create value for the customer from the customer's perspective. As a customer oriented enterprise, UMAG makes efforts starting from product design to the delivery of the product. Different from the traditional thinking where the company used to manufacture what it could, UMAG designs and realizes what...

UMAG members are always encouraged to be full of curiosity and leniency to new things and new applications. We are committed to the internal and external collaboration. Getting close to UMAG, you will find a group of people who never stop learning, never get satisfied with the status quo, and always be "in advance" a bit.

Agility and Flexibility are highly regarded by UMAG. Never bound by stereotyped thinking, never stick to any rigescent pattern, and always opening arm to the most effective and efficient suggestion from any side, UMAG encourages flexible communication, humanized coordination, efficient implementation and powerful delivery to ensure the best results for the customers.

Global Be the standard of this industry. Sustainable growth delivering win-win solutions. Global perspective is another important strength of UMAG. Developing a global perspective involves taking a broader, more critical view of experience, knowledge and learning and includes seeking to understand the links between different parts of the global industry chain. Seamlessly geared to international standards, in line with the industry's highest professional standards, UMAG is realizing sustainable development step by step. We also keep on developing the skills, attitudes and values which will...