by Adam Gavine We are exploring a new line of agro-industrial tires, which fall between agricultural and industrial tires. Our agenda is full of future productsӔ Trelleborg is investing heavily in rebranding its tires 18 Tire Technology International December 2006 >

Paolo Pompei is president of agricultural and forestry tires t can be intimidating, stepping out from behind a world-famous name to face the world. Paul McCartney did it after the Beatles, Mick Jagger tried his luck out of the Rolling StonesҒ shadow, and now Trelleborg is going solo without the Pirelli name.Trelleborg acquired Pirellis radial agricultural assets in 1999 to diversify from its cross-ply portfolio. As Paolo Pompei, president of agricultural and forestry tires at Trelleborg explains: ғPirelli was losing interest in this division and didnt want to invest more money in it. This was...

It is not just Trelleborgs agricultural division that is undergoing a reorganization. Shortly before Tire Technology International closed for press, the company announced that it is consolidating its industrial tire production to Sri Lanka, and will invest in increased production capacity at one of the Trelleborg Wheel Systems plants in the country. As a result, industrial tire production in the US for vehicles such as forklifts will be terminated at Hartville, Ohio. The cost of closure, production transfer and investments will total approximately US$19 million over a three-year period.ғBy doing...