SENTIMENT ANALYSIS: SOCIAL MEDIA MARKETING OPTIMIZATION Optimized Marketing through Intelligent Social Media Analytics Real-Time Analytics for Sentiment Analysis, Marketing, and Media Mix Optimization

“Get the mix right by integrating social Plugging into the Instant Feedback Loop media with more traditional media in STATISTICA Enterprise and finding an optimal balance between marketing expenses on various channels and sales volume with STATISTICA Data Miner tools.” Vladimir Rastunkov, Ph.D., StatSoft Marketing Message New media, blogs, search engines, YouTube Buzz: Social networks blogs, reviews, tweets The marketing of brands and products has dramatically changed. Fewer key messages are disseminated through printed media, radio, and TV because of the delayed response to the campaigns days,...

Recognize the Link: Marketing > Buzz > Sales The basic challenges are clear: ––How to determine which marketing channels to choose and how much to spend on each channel in order to reach your target audience ––How to link marketing activities to sentiment expressed by consumers on relevant web sites, blogs, discussion groups, social network sites, etc. ––How to link a reliable index of sentiment, or complex multivariate indices of consumer response and effect, to subsequent product sales ––How to put it all together to predict the expected success of an optimized marketing campaign based on the...

^ Run Slop £=7 L>ata Source ^gj Node Browser ' ^| Parameters ^ Connect ^ Code ^ Scrolling Data Preparation. Cleaning. Transformation Analysis. Modeling, Forecasting Random Forests Logrt Regression Neural Network t ompare Lift Charts Once a complete system is in place that reliably tracks the relationships between marketing expenditures and customer sentiment, the system can be optimized using powerful "what-if" scenario analyses to identify the optimal combinations advertising and marketing channels. Predictive models will be built to establish confidence regions around empower marketing or product...