SMI NOW 18/2017
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/ WATERLOO BREWING / SANSU BEVERAGE / / ALKALIVE / SOCIEDADE DE BEBIDAS PANIZZON / Prosit! OKTOBER FEST: FROM MUNICH TO WATERLOO

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<> MI's story is one of men and passion. Today, more than ever, we are driven by passion, the kind of passion that personally I have felt ever since I was a child, when together with my brothers, we used to go with our father to the firm and as usual he pronounced that famous Italian saying” You wanted a bike?, Now you have to pedal!” We have been pedalling for 30 years, with lots of passion, determination and drive, because we still have a lot of things to do and a lot of places to reach. We work in a sector that will never stop astonishing us and we must always be ready to...

BREWING WATERLOO BREWING I 4

THE ATMOSPHERE FEELS BAVARIAN... ...BUT IT'S CANADA! IT'S THE BAVARIAN ATMOSPHERE THAT IS FELT IN THE CITY OF KITCHENER, IN CANADA, IN THE SOUTH-WESTERN PROVINCE OF ONTARIO, ABOUT 100 KM FROM TORONTO. THIS CITY, THAT IN 1833 WAS CALLED "BERLIN" BECAUSE OF ITS VAST GERMAN COMMUNITY, STILL CONTINUES ITS OLD TRADITIONS AND EFFICIENT WORK ETHICS. TODAY, AS IN THE PAST, IT PRODUCES BEER: A TRADITION THAT HAS BECOME, MORE AND MORE OFTEN, ASSOCIATED WITH ONTARIO'S FIRST CRAFT BREWERY: WE'RE TALKING ABOUT THE WATERLOO BREWING COMPANY. IN THE FACTORY IN KITCHENER, ITS LONG HISTORICAL TRADITION,...

aterloo Brewing is Ontario's first craft Brewery. The quality of its products can be seen of official awards received , it has also been certified years, by the British Retail Consortium (BRC) Global Standards for Food Safety for beers with a standard of international quality. Founded in 1984, Waterloo Brewing Co. was the first artisan brewery to set up in Ontario and it is considered the pioneer of the rebirth of today's beer production in Canada. Apart from the famous premium beer Waterloo, the company introduced the popular brand Laker. In 2011 they bought the Canadian rights for Seagram...

Production site: Kitchener, Ontario, Canada Production: 3,5 million cases of beer per year

Brewing always been particularly attentive to the quality of its products and bringing satisfaction to the needs of a market in continual change. For this reason, it is always investing in new production technology, supplying itself with state of the art machinery and plant. Among the most recent investments of this Canadian company is the realisation of the environmentally friendly plant located in Kitchener, which became fully operational in October 2015 (two months earlier than planned). The new plant has the best technology available on the market, regarding energy savings, material...

THE ECO-FRIENDLY SIDE OF KITCHENER ON THE 17 SEPTEMBER 1981, KITCHENER LAUNCHED THE FIRST PROGRAMME OF “BLUE BOX" RECYCLING. TODAY MORE THAN 90% OF THE POPULATION OF ONTARIO TAKE PART IN RECYCLING PROGRAMMES. THE “BLUE BOX" PROGRAMME HAS SPREAD NOT ONLY THROUGH CANADA, BUT ALSO TO THE UNITED KINGDOM, FRANCE AND AUSTRALIA. NEWS FROM WATERLOO BREWING: CLOSING FORMOSA TO INVEST AT KITCHENER In 2017, a press statement from the Chief Executive Officer at Waterloo Brewing announced the closure of the historical factory in Formosa (Ontario), that had been in activity since 1870. This was a...

Even if all over the world the Oktoberfest in Munich is recognised as a beer festival, it would, without a doubt, be an over-simplification to consider it as such, as it attracts thousands of children and families to other exhibition stands. The world is full of cities that try to recreate that friendly, lively, Bavarian atmosphere, they organise events with the intention of bringing the colours and wonderful smells of the Oktoberfest to people who live far from Germany. Among these, the largest outside Germany, is the Kitchener-Waterloo Oktoberfest, in Canada. The first edition of this...

German immigrants chose the area to set up home, soon becoming the majority of the population. Other big events tied to the Oktoberfest take place in Cincinnati, in Ohio; in the Brazilian city of Blumenauand; in the small village of Villa General Belgrano in the province of Córdoba in Argentina there is a very famous Oktoberfest; and lastly, Hong Kong has celebrated Oktoberfest since 1991. #KITCHENER THE HISTORY OF THE CITY THAT CHANGED NAME THE AREA WHERE THE CITY NOW CALLED KITCHENER LIES, USED TO BE CALLED WATERLOO. IN1833, BECAUSE OF THE HIGH LEVEL OF IMMIGRATION FROM GERMANY, THE LOCAL...

OKTOBERFEST,FROM MUNICH TO WATERLOO Oktoberfest (literally October celebration, in Bavarian often 'Wiesn') is a popular celebration that is held every year in Munich, in Germany, during the last two weeks of September and the first week of October. It is the most important event held in the city, and the largest fair in the world. With around 6 million visitors each year, that reached almost seven million in 2011 with 7,5 million beer steins consumed. The Oktoberfest takes place in the area of Theresienwiese: over 42 acres, with a big funfair and lots of stands where you can buy the six...

he Kitchener-Waterloo Oktoberfest began in 1969, when, for the first time, the Canadian city celebrated its German roots. With over 700.000 visitors each year, it is considered the greatest Bavarian event in Canada. The symbol of this event is Miss Oktoberfest, chosen from thousands of candidates, and who has the honour of representing the event around the world. Among the numerous attractions are the parade for Thanksgiving Day and the numerous sport events that take place during the event.

Waterloo beer is one of the main brands of beer bottled by Waterloo Brewing. The history of craft beer in Canada has in fact been tied to the Waterloo Brewing brand since 1870, year in which this beer was produced in agreement to German legislation under the "German Beer Purity Law" using only four ingredients: water, malt, hops and yeast as well as pride and professionalism, using the same centuries old techniques taught by the master craftsmen from Germany.