Current Trend and Problem of Thermal insulated glass coating market in Japan 〈 Development history and problems 〉 About 20 years ago, there were many complaints that NTT‘s public telephone BOX was particularly hot in the summer, and the main policy was to attach a black film at that time. However, the need for window products that are transparent to visible light and have heat shielding performance has increased, and in 2000, the world’s first thermal barrier coating agent for window glass was developed and started to sell. At the beginning of this industry, to invest and join a new business, 1 million to 3 million yen is required at the time of the contract, and even if purchased, the material cannot be resold, and royalty is generated in application sales. In addition, the material cost was about 5000JPY per square meter, and the application cost was 20,000JPY per square meter. Also, the coating application was difficult, and there were many failures due to uneven coloring and dripping, so there were some manufacturers that were expensive to conduct application training and cost 1 million yen per person. Over 300 companies in the past 10 years have not been able to monetize as a application business, Therefore, the main revenues were membership fees, royalties, expensive application training costs, and royalties. This business development was different from the original purpose of the coating application business, and this industry could not form a large market. In Japan, the implementation of the revised Energy Conservation Law in 2010 has required energy conservation measures for expansion and renovation of existing buildings over 300 square meters. As an energy-saving product that reduces air conditioning costs, mainly for companies, heat-shielding glass coats for existing window glass have begun to attract attention. Also, in the summer of 2010 in Japan was extremely hot and over 30℃ continued for more than 40 days, and even if the air conditioning was used, the room was still hot. As a result, a large number of coating application requests began to increase nationwide as a measure against heat rather than energy-saving measures from buildings, restaurants, hotels, and tower apartments with many windows. Furthermore, since the ECO-Friendly subsidy was granted by the Japanese government to the private house for the installation of LOW-E double glazing glass and inner window sashes in 2010, the glass and sash industry promoted TV commercials extensively . Customers recognized the importance of heat insulation measures for window glass at that time. However, LOW-E double glazing glass and inner window sashes are 40,000 to 50,000JPY/ sqm in Japan, and cost nearly 1 million JPY at 20sqm. So even if there was subsidy.The customer did not request construction. In contrast, a Thermally insulated glass coat of 12,000JPY per square meter began to attract attention because of its low cost. In particular, there are three major points for indoor energy conservation measures in existing buildings. The first is air conditioning cost reduction, The second is lighting / LED measures, The third is heat insulation measures for window glass. 71% of the solar heat comes into the room from the window in the summer, and 48% of the heating heat escapes from the window in the winter , assuming the whole building as 100%. In other words, in building of energy saving measures , heat shielding against window glass is the most effective. With the occurrence of the Fukushima nuclear power plant accident caused by the Great East Japan Earthquake on March 11, 2011, TEPCO became an urgent issue for all power-saving measures, including a power usage restriction order. In particular, the word “cut at peak hours” started to attract a great deal of attention in the afternoon of the summer to reduce air conditio

During the daytime, air conditioning costs, which consume the most electricity in office buildings, account for 48% of the total time at 14:00. Power saving measures have attracted attention, and many companies have begun to actively adopt heat shielding films and insulating glass coat. In 2012, the lack of power supply such as Kansai Electric Power and Kyushu Electric Power became a hot topic. Due to the shortage of electricity, the issue of restarting nuclear power plants, including the Daii Nuclear Power Plant, became a big topic. As a result, the need for insulating glass coats has expanded....

4、10 years of re-application guarantee is possible, and in the event that peeling, cloudiness, or yellowing occurs without the responsibility of the customer, the application is guaranteed for 10 years from the date of completion of the application at the time of delivery. 5、Responsible construction is performed by certified coating application personnel under the coating application technology certification system. In Japan, we have a coating application certification system, called IRUV cut coat 3 Meister system. In situations where the level of coating application technology of the worker...

IRUV cut coat business development in Japan so far What kind of company is Sketch and SETSUDEN ECO SHOP ? Sketch Co., Ltd. is the world's No. 1 manufacturer of IRUV cut coats with over 1 million square meters of construction, with sales in 34 countries worldwide (14 of which are exclusive agents).SETSUDEN（power-saving) ECO SHOP Co., Ltd. is a sales outlet for Sketch Inc. in Japan. It is also a developer of water-based paints and coatings. In 2008, ECO Business Club Headquarters Co.,Ltd was established as a nationwide applicator organization for IRUV cut coat. Jointly promoted sales promotion...

Why is the IRUV cut coat developed by Sketch a No. 1 product in the world? A.1. First of all, heat insulation performance is the world's No.1. Thermal insulation performance depends on which of thermal insulation nanomaterials ATO, ITO, CTO, etc. are used. Most of the other companies currently on the market use ATO with a near-infrared cut rate of around 50%. ITO is rarely used because its material cost is more than five times that of ATO. The sketch uses a CTO that significantly cuts the near infrared 900 to 1,100 nm, which is considered to be the hottest direct heat in the summer. As a result,...