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NBA identifications are the intellectual property of NBA Properties, Inc. © 2014 NBA Properties Inc. All Rights Reserved. ©2015 SAP SE or an SAP affiliate company. All rights reserved. Picture Credit | National Basketball, New York, New York/USA. Used with permission. SAP Business Transformation Study | Sports and Entertainment | National Basketball Association National Basketball Association: Scoring Big with Real-Time Statistics and SAP HANA® The NBA played its first game back in 1946, and the NBA has been generating excitement and loads of statistics ever since. Today, basketball fans have instant access to the NBA’s entire history of official statistics thanks to www.NBA.com/Stats, a Web site powered by the SAP HANA® platform.

SAP Business Transformation Study | Sports and Entertainment | National Basketball Association Executive overview Organization National Basketball Association Headquarters New York Industry Sports and entertainment Products and Services Global sports and media business built around professional basketball Employees >1,000 Web Site www.NBA.com/Stats BUSINESS TRANSFORMATION Top objectives •• Grow the game of basketball on a global basis •• Drive greater engagement among more than 450 million fans •• Maximize the use of more than 65 years of statistical data Resolution •• Implemented the SAP...

SAP Business Transformation Study | Sports and Entertainment | National Basketball Association Executive overview A virtual sports bureau for every fan Company objectives Business transformation Future plans Who currently leads the National Basketball Association (NBA) in points per game? You can find the answer to that question – and, in fact, the answer to nearly anything about the game of professional basketball – at www.NBA.com/Stats. Back then, NBA executives wanted to further engage their loyal fan base with instant access to statistics and the ability to interact with this...

SAP Business Transformation Study | Sports and Entertainment | National Basketball Association Executive overview Teamwork makes it happen Company objectives Business transformation Future plans Delivering the Web site that NBA executives envisioned was a challenge. The NBA has over 450 million fans worldwide – that’s more than the entire population of the United States. Making its vast collection of statistics available to all of them was impossible with the league’s existing technology. That’s why choosing SAP HANA to power www.NBA.com/Stats was such a slam dunk. The speed and performance...

SAP Business Transformation Study | Sports and Entertainment | National Basketball Association Executive overview The NBA’s motto: “Everybody Up” Company objectives Business transformation Future plans Today, the statistics and video captured and used during NBA games flow back into the league’s database. Fans can then use www.NBA.com/Stats to track every amazing point, rebound, and blocked shot in near-real time. “Everything a fan needs to know about their team is now immediately available,” adds Hellmuth, “They can slice and dice the data and look at it however they wish.” develop...

National Basketball Association Company objectives Business transformation Future plans The future of the game “The NBA’s goals are, first and foremost, to grow and celebrate the game of basketball on a global basis,” explains Tatum. This year, NBA programming will be seen in more than 215 countries and enjoyed in 47 languages. The NBA and SAP are looking to innovate even further. Groundbreaking video content and advanced box scores have already been unveiled, and www.NBA.com/Stats is now available to fans through smartphones and tablets. And new innovations are just around the corner....

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