The Top 10 Benefits of Printing Your Own Labels
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T O P 1 0 B E N E F I T S O F P R I N T I N G Y O U R O W N L A B E L S TOP 10 Benefits of Printing Your Own Labels Since QuickLabel Systems introduced the first in-house, short-run digital color label printer in 1994, color label printing has become an integral part of a company’s in-house packaging production process. Today, thousands of manufacturers, processors, and retailers around the world are increasing their sales revenues and profits by making their own color labels in their factories and offices. The following white paper describes some of the top benefits of printing your own product labels. WHITE PAPER JANUARY 2 011

T O P 1 0 B E N E F I T S O F P R I N T I N G Y O U R O W N L A B E L S Benefit # 1 Private Labeling Private labeling has exploded over the last decade, especially private labeling of foods, beverages, cosmetics, specialty chemicals, and dietary supplements. A recent Nielsen global survey found that 22% of North American consumers and 30-40% of European consumers prefer to buy private label or store brand labeled goods because of higher perceived quality or value. Manufacturers who use QuickLabel in-house color label printers are able to command a competitive edge in the marketplace and...

T O P 1 0 B E N E F I T S O F P R I N T I N G Y O U R O W N L A B E L S Benefit Make Labels Instantly With an in-house color label printer, manufacturers have the flexibility to print labels instantly, changeover packaging lines in minutes, and immediately start labeling new products. Intelligent QuickLabel printers can even be integrated with existing production system software and machinery. With the capacity to print new color labels in minutes, the marketing department has the flexibility to create a unique label for every product in a family, assisting consumers to distinguish products...

T O P 1 0 B E N E F I T S O F P R I N T I N G Y O U R O W N L A B E L S Benefit # 3 Cut Costs & Reduce Inventory In-house label printing cuts costs for short-run, small quantities of labels and simultaneously allows businesses to replace inventories with lean, just-in-time production practices. Even with the best inventory management practices, it is unfortunately hard to predict how many labels will actually be used to fulfill orders before products change or label designs change. And, the economics of traditional label printing require print houses to ask you to purchase a large quantity...

T O P 1 0 B E N E F I T S O F P R I N T I N G Y O U R O W N L A B E L S At one time or another, most production managers have been in the predicament of not being able to ship products to a waiting customer. The result is often missed deadlines, costly expedited shipments, backorders, reduced profitability, and lost revenue. Sometimes a waiting customer decides to choose an alternate vendor rather than wait to receive a late shipment. Owning an in-house label printer takes the unpredictability out of label availability. As long as managers maintain a stock of printing supplies, they are...

T O P 1 0 B E N E F I T S O F P R I N T I N G Y O U R O W N L A B E L S Benefit Gain Production Flexibility - Label Any Product, Any Time Printing your own labels simplifies the traditional labeling process: #5 Traditionally, full-color primary display labels were printed off-site by a commercial label print house, while “back panel” labels with product-specific text and barcodes were printed in-house on a simple barcode label printer. Today, QuickLabel printers have changed the label printing workflow by bringing it entirely in-house. For example, with the intelligent Vivo! Touch color...

T O P 1 0 B E N E F I T S O F P R I N T I N G Y O U R O W N L A B E L S There are three reasons that manufacturers choose to centrally manage label printing across their enterprise: 1) To ensure regulatory compliance at each distribution point, 2) To maintain consistent brand imagery on every label, in every location, and 3) To increase production speed and efficiency. It is efficient to centrally manage data for “required label elements” in a central database. Data such as expiration dates, lot codes, batch codes, ingredients, item numbers, product descriptions, compliance statements, and...

T O P 1 0 B E N E F I T S O F P R I N T I N G Y O U R O W N L A B E L S Benefit # 7 Maintain In-House Quality Control For companies in highly regulated industries such as pharmaceuticals, medical devices, hazardous chemicals, and increasingly, dietary supplements and foods, it’s critical that the packaging process meets verifiable quality standards established by third-party auditors and maintained by in-house quality management systems. With a QuickLabel printer, it costs nothing to add or remove label content, a boon to companies in regulated industries where required label changes are a...

T O P 1 0 B E N E F I T S O F P R I N T I N G Y O U R O W N L A B E L S Benefit # 8 Make Color Coded Labels Mislabeling is a common concern among companies that use color coded labels for pharmaceutical and medical device products. As long as there is a possibility that the wrong color code label could be selected from inventory and mistakenly applied to a product, quality control officers must be concerned about the possibility of human harm or a costly recall. QuickLabel color label printers are able to print labels with color codes in the same printing process as they print text,...

T O P 1 0 B E N E F I T S O F P R I N T I N G Y O U R O W N L A B E L S Benefit # 9 Offer Contract Labeling Contract packagers provide custom labeling services to businesses that want to outsource packaging services, both to control quality and to control costs. If you are a professional contract packager, you already understand the revenue-producing value of this label printing flexibility. If you are a company considering the purchase of a QuickLabel color label printer for your own use, you may also be able to benefit by providing labeling services to other companies in your geographic...