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PTC ® Creo ® Advanced Rendering Extension

PTC ® Creo ® Advanced Rendering Extension
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PTC ® Creo ® Advanced Rendering Extension - 1

Data Sheet PTC Creo Advanced Rendering Extension ® Create Photo-realistic Images Before Building a Prototype A picture is worth a thousand words. That’s why companies invest significant time and money into building a physical prototype that can be photographed for use in marketing materials or consumer testing. PTC Creo Advanced Rendering Extension (ARX) allows you to produce photorealistic 3D product images for use in design reviews, marketing collateral, technical documentation, user manuals, and product packaging – without having to build a prototype. As your design concept changes and evolves, you can easily update your images without creating a new prototype, thus reducing costs significantly. With PTC Creo ARX, you can render images faster and with amazing realism. Simply select a specific material and apply photo-quality properties like a smooth, glossy finish or a rough, matte finish. You can represent the product‘s intended environment more realistically with PTC Creo ARX than with any other application. You now have the flexibility to create the perfect effect with the power to directly manipulate the lighting through 360° of rotation. You can also create a suitable environment for the product to be rendered in (e.g., an outdoor scene or an office desktop). Additionally, you can apply special effects like textures, reflections, shadows, and depth of field to enhance the final image. These advanced capabilities not only create images that impress consumers, but they also give you back time to optimize your design and more budget to produce collateral that will generate both sales revenue and excitement around your product. Page 1 of 3 | PTC Creo Advanced Rendering Extension This image of a toaster in a kitchen environment demonstrates the power of PTC Creo ARX, which brings products to life with realistic room settings, reflections, and advanced lighting. Faster design reviews, more impressive documentation With photorealistic images of the product in its actual environment, design reviews are much faster and generate more enthusiasm. 3D-rendered images can also be used for consumer testing and for tailoring the product and product launch to ensure success – at a significantly lower cost. High-quality images can also be used in technical publications such as product documentation, white papers, and user manuals.

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PTC ® Creo ® Advanced Rendering Extension - 2

Data Sheet PTC Creo ARX will enable your product to break into the marketplace not only with accurate promotional material, but with stunning visuals showcasing all aspects of the product. Key benefits • Improve communication via better product presentation and collateral for design, marketing, training, and customer-facing materials • Increase time for creativity while decreasing time waiting for rendering • Achieve the highest degree of photorealism for designs In this image, designers used PTC Creo ARX to realistically show decals on a cellular phone. • Reduce product costs and increase...

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PTC ® Creo ® Advanced Rendering Extension - 3

Data Sheet • Access a standard library of over 200 predefined material types • Use dynamic texture placement to precisely map materials and finishes to surfaces • Shadow control • Color temperature • Tone mapping Define the product environment Language support • Set the floor, wall, and ceiling position and apply the appearance scheme or use an HDRI image to generate the environment, lighting, and/ or background • English, German, French, Italian, Spanish, Japanese, Chinese (Simplified and Traditional), Russian and Korean • Snap the floor, walls, or ceiling to the model • Choose a...

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