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Dear readers, dear Progroup partners, he rapid advance of digitisation presents one of the great challenges of our time. Right from day one, we at Progroup have always been interested in the opportunities that the t echnology offers: NETWORKING MEANS not just closer contact with our customers, but also MORE EFFICIENT  , better COOPERATION in a network. With appropriate analysis, exchanging data WITH MARKET PARTNERS produces a differentiated picture of the respective markets, AND this FACILITATES many BUSINESS DECISIONS  . PROGROUP has embraced digital processes from the outset and...

“We overcame lots of technical boundaries because we were able to trust each other.” Edmund Bradatsch WE MOURN EDMUND BRADATSCH It is with great sadness and deep gratitude that we bid farewell to a close friend of the family, a long-time companion of Progroup and a tremendous human being. As an engineer and machine designer, Edmund Bradatsch enjoyed a long affiliation with us for more than a quarter of a century. With his infectious confidence, willingness to take calculated risks and insatiable passion for innovation, he was a congenial partner to Progroup. He was a man with whom we could...

_Editorial ______________________________________________________________________________________ 3 _Obituary __________ We mourn Edmund Bradatsch ___________ Inspiring past. Promising future. _____________________________ Fascinating Group. ______________________________ Digital sales are coming _ The fundamental change in B2B sales _____________ is creating new sales channels _________________________ 1.2_ The industry is really evolving _ Interview with Jürgen and ___________________________________ Maximilian Heindl _______________________________________________ Economical! Sensible! _...

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SUSTAINABILITY In your opinion, has the packaging of products that you buy regularly changed in respect of sustainability, eco-friendliness and ecology in the last 2-3 years? The packaging has become more eco-friendly. The packaging is unchanged in respect of eco-friendliness. The packaging has become less eco-friendly. PEOPLE WILLING TO BUY ONLINE Three in four customers want to carry on buying just as much or buy more in the future 14.0% I can’t tell. Source: Deutsches Verpackungsinstitut e. V. (dvi) Plan to spend less money on goods bought online and by mail order Don’t know Almost of...

GROWTH IN E-COMMERCE IN THE RETAIL TRADE IN 2020 NORTH AMERICA 20% Average global growth in 2020: MENA ASIA PACIFIC LATIN AMERICA Source: Vision Hunters Arron Shingdia, Krystals Managing Director on the current market conditions “The British market is currently characterised by a great level of demand which would be difficult to cater for even under normal circumstances. If you also factor in the challenges p osed by the Covid pandemic and the effects of Brexit, then you can see how difficult and complex a path we have to tread. The packaging park in Ellesmere Port allows us to respond...

E-COMMERCE GROWTH BY PRODUCT GROUPS oj co FASTMARKETS RISI “The resilience of the consumer goods market and the rapid growth of e-commerce have [...] very much highlighted how vital corrugated board packaging is in our daily lives.” Source: Bundesverband E-Commerce und Versandhandel Deutschland e. V. (bevh) GERMAN PULP AND PAPER ASSOCIATION (VDP) “During the pandemic, the paper industry has once again shown that it is vital.” Alejandro Mata, Director of European Graphic & Packaging Paper, Fastmarkets RISI Winfried Schaur, President of the German Pulp and Paper Association MARKET DEVELOPMENT...

IN NOVA TION Innovation is a byword for our relentless quest to push technological boundaries and set new benchmarks. It is the core and foundation of Progroup’s successful business model: Manufacturing a bulk commodity using state-of-the-art technology so that customers receive reliable deliveries at low cost, even for very small orders. In doing this, we rely on networking and data-driven production.

DIGITAL SALES ARE COMING DIGITISATION B2B sales are changing fundamentally: Buyers are looking for new channels, which is also changing the role of sellers. By 2025, as many as 80 per cent of B2B sales could be handled digitally. n many sectors, the coronavirus pandemic has changed the way digitisation is viewed: 61 per cent of companies want to push ahead with digitisation in the long term, and 62 per cent see a boost to innovation for their own company, according to the representative study on the digitisation of German industry which was conducted on behalf of the German Association of...

to be established. This is also true in the packaging sector. In the USA, for example, the start-up “lumi.com” provides an independent sales platform “to allow brands and manufacturers to collaborate better”. FOCUS ON CUSTOMER NEEDS In many sectors, the crisis has brought the future of sales to the fore. But the task is not an easy one: The consultancy firm Gartner defines it as “the permanent transformation of sales strategies and processes from a seller-centric to a buyer-centric orientation and from analog sales processes to hyperautomated, digital-first engagement with customers”. To...