CONNECTING YOUR BRAND Six important reasons why you should use

PROMOTE YOUR PRODUCTS TO THEIR FULL POTENTIAL A printed catalogue is the cornerstone for many companies marketing. The catalogue allows you to share your products with your customers and allows your prospects to easily browse through your offers. Although printed catalogues are still popular among many consumer groups, digital versions are becoming more commonly used. They have the same look as the printed version, same layout but can easily be read and browsed on a computer, smartphone or tablet. Using a digital catalogue has many advantages compared to the printed version. With this in mind,...

Access anywhere at any time A catalogue is an important reference for your company. It makes it possible for potential customers to see your products and services and get a better understanding on what you can offer them. Digital content has more possibilities and with the right platform, these benefits will be in your favour. To utilise your catalogue’s full potential, it needs to be easily accessible to your audience! One disadvantage of printed catalogues is that the customer needs to physically have a copy in order to use it. With a digital catalogue, they can access it from anywhere and...

Easy to share digitally Recommendations from others who have purchased your product is of great value for new consumers when searching for the right product themselves. Since a digital catalogue is sharable, they can increase the content shared by happy consumers and increase the traffic to your web shop or company web page. A link to your digital catalogue can be shared by e-mail or social media and the information about your products gets distributed faster.

Link your catalogue to your web shop By embedding links into your catalogue you can easily increase your sales. In a digital catalogue the customer can order a product with a few clicks. They can navigate through the catalogue with the search function and find the products that are interesting to them without having to browse the entire catalogue. It is more visual to keep the product information short, and with a digital catalogue you can make a link to more detailed product information where customers can read more about the products they are interested in.

Easy and fast updates With a physical catalogue no changes can be made to it until the next version is due to be printed. Sometimes small issues are detected after the catalogue has reached the stores, homes or the customer. Sometimes changes are made between editions, like updated prices, changes in colors or a product going out of stock. With a digital catalogue, it is easy to make these small changes and your catalogue is always up to date with the latest information.

Reduced costs Every printed catalogue brings some costs, the price for print and distribution. Using a digital catalogue compliments the printed version and can significantly help reduce your costs. Instead of sending the catalogue to all customers, let the customer order how many they need, many customers prefer to read it digitally. This saves unnecessary expenses and is also better for the environment.

The catalogues complement each other A digital catalogue cannot completely replace the printed version. To combine your digital and printed catalogues gives you more benefits. Each catalogue has a loyal audience and serves it cause. Many talk about a digital catalogue being a PDF made available online to read and download. However, the PDF is not creating a user friendly customer experience and can be hard to read and slow in downloading. With a browsable and searchable digital online catalogue you can improve the user experience.

Omni channel marketing Use several and relevant channels to market, showcase and sell your products in a unified and branded way. It is important to put the customer in focus and make sure their user experience is excellent no matter what channel they are using for your product or service. The customer wants to purchase the product as easily as possible. Why not give it a try? A digital catalogue gives you a seamless user experience that is easily accessible from anywhere, interactive and can be linked directly to your web shop. You want to nurture and not lose your loyal customers. By letting...

Our customers have realised the advantages of a partner that always strives to make their everyday life easier and more secure. To work systematically and in an automated way may not always sound like much fun, but for us it is exciting to find improvements and to make life easier for our customers. The Atom platform is where we have collated all our digital services. With our PIM and DAM, we create structure and order of all data around our customers' products and create opportunities for a more efficient marketing communication. With our Creator you can create marketing material based on pre-defined...