KONECRANES CAPITAL MARKETS DAY 2014 FOCUS AREAS
Open the catalog to page 1FINANCIAL REVIEW FOCUS AREAS LAUNCHED Stronger Customer Focus Operational Excellence CMD / Ryan Flynn © 2013 Konecranes Pic. All rights reserved. KONEORANES
Open the catalog to page 2TOUGH START TO 2014, BUT SOME Improved project execution Cost savings Order intake decline Emerging markets such as Ukraine Continued underabsorption of fixed costs due to lower sales © 2014 Konecranes Pic. All rights reserved.
Open the catalog to page 4YEAR TO DATE ORDER INTAKE ■ Components and Light Lifting Equipment i Port Cranes and Lift Trucks © 2014 Konecranes Pic. All rights reserved.
Open the catalog to page 5capacity in Finland, Spain, •'Transfer of production in India several countries Industrial Crane Solutions Financial impacts © 2014 Konecranes Pic. All rights reserved.
Open the catalog to page 6FOCUS AREAS
Open the catalog to page 73 FOCUS AREAS TO DRIVE GROWTH CUSTOMER FOCUS Segment-based Offering Operational Model Sales Excellence Product Costs CMD / Ryan Flynn © 2014 Konecranes Pic. All rights reserved. KONEORANES
Open the catalog to page 8STRONGER CUSTOMER Grow our top line with "Market first thinking" and Sales - Segment-based Offering - Sales Excellence © 2014 Konecranes Pic. All rights reserved.
Open the catalog to page 9SEGMENT-BASED OFFERING STRATEGY We meet our customers' needs across the world through a segment-based offering of products and services. Our 30% market share target requires a strong position in both advanced and standard segments.
Open the catalog to page 10WE MEET OUR CUSTOMERS' NEEDS THROUGH A SEGMENT-BASED OFFERING OF PRODUCTS We are segmenting customer needs and consequently our sales cases and our offerings into "advanced" and "standard". Customers can seldom be permanently segmented since the same customer can alternate between advanced needs and standard needs. Standard Segment: Most competitive customer needs • Reliable quality © 2014 Konecranes Pic. All rights reserved. Advanced Segment: Most competitive customer needs • Smart features • Real-time remote
Open the catalog to page 11PORT CRANES HAVE A BROAD OFFERING ESPECIALLY FOR CONTAINER HANDLING IN THE YARD Advanced Segment: Automated RTG • Better control of processes enables enchanced safety and equipment lifetime • Lower infrastructure investment requirement • Suitable for different brown field yard layouts as well as green field terminals Standard Segment: Boxhunter • Lower cabin, operator in heads-up position, direct sight to truck loading • Lower machinery, easy service access and lighter trolley • Eco-efficient thanks to counterweights: on average 25% lighter load with every lift © 2014 Konecranes Pic. All rights...
Open the catalog to page 12NEW WIRE ROPE HOIST WAS LAUNCHED TO TARGET Advanced Segment: SWF Nova Hoist • Compact design saves space and maximizes working area • Large variety of hoisting speeds available • Multiple options for drive controls available • Smart Feature options increase the efficiency and safety of load handling • Hoist capacity up to 80 tons Standard Segment: Compatible with various types of girders Lean processes for sales, distribution and Short delivery times including spare parts SWF's Nova Hoist Series Hoist © 2014 Konecranes Pic. All rights reserved.
Open the catalog to page 13CXT CRANES MEETS OUR CUSTOMERS NEEDS IN VARIOUS APPLICATIONS Advanced Segment: CXT NEO Crane MiniJoystick radio enabling faster and more ergonomic operations Energy Chain improves and increases working space, reduces cable wear and external damage Up to 50% faster lifting due to Advanced Speed Range (ASR) depending on the application Increased accuracy in load control TRUCONNECT® Remote Services European countries since 2013 Standard Segment: CXT UNO Crane Simple and robust construction, proven technology, core of lifting embedded Clean configuration with easy component access, less wearing parts,...
Open the catalog to page 14THE LAUNCH OF UNITON CRANE EXPANDS OUR ADDRESSABLE MARKET FOR HEAVIER CRANES Advanced Segment: Smarton Crane • Total Load Control • Scalable product offering to fulfill a wide variety of requirements through optional smart features • Crane grows with the customer's needs • Compact design increase effective working area, low headroom requirement • Improve operator productivity Standard Segment: Uniton Crane* • Just the performance you need • Optimally dimensioned solution • Specific application and actual duty cycle • Quality and reliability with every lift • Full compliance with safety requirements...
Open the catalog to page 15SALES EXCELLENCE TO FOSTER GROWTH Roles & Resp. Sales Strategy Account Management Competences RelationshiP Key Customers Management Account Management © 2014 Konecranes Pic. All rights reserved.
Open the catalog to page 16Improve margins by driving down product cost and being more Drive down product costs
Open the catalog to page 17RAMP UP OVER THE COMING 2 YEARS 18 CMD / Ryan Flynn © 2014 Konecranes Pic. All rights reserved. KONEORANES
Open the catalog to page 18oneKONECRANES BUSINESS BENEFITS We improve our way of working and modernize our information systems to boost productivity and lower our cost level. BETTER CUSTOMER I IMPROVED I ECONOMIES OF EXPERIENCE I PRODUCTIVITY I SCALE Faster response times Demand driven capacity and Finance and IT services material management Standardized service offering Real time visibility One-time information entry Better delivery accuracy Faster invojcing cycles Sales and Project management support Customer management Saies funne| management 19 CMD / Ryan Flynn © 2014 Konecranes Pic. All rights reserved. KONEORANES
Open the catalog to page 19FOCUS ON OPERATIONAL IMPROVEMENTS Training of Black Belts, Green Belts and Yellow Belts going on Projects are being undertaken across our entire value chain Substantial benefits have been achieved QUALITY MANAGEMENT Harmonized quality management system Systematic Factory and Site acceptance test in use to assure customer experience and to collect improvement Voice of Customer for systematic market feed back on our deliveries Quality Improvement Process teams eliminating root causes to assure continuous improvement © 2014 Konecranes Pic. All rights reserved.
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