Evolution
Kärcher was established in 1935 by Alfred Kärcher, initially focusing on heating technology. It became a leader in cleaning technology with the invention of the first European hot water high-pressure cleaner in 1950. After Alfred's death, his wife Irene continued his legacy. Kärcher remains a family-owned business, offering a diverse range of cleaning products for households, commercial users, and industries.
Innovation
Kärcher emphasizes innovation, holding over 1,100 patents and investing significantly in product development with over 600 engineers and technicians. Key innovations include the first portable pressure washer, autonomous cleaning robots, and advanced scrubber-dryer technologies. The company is known for design excellence, with 80% of its products being less than five years old.
Quality
Kärcher maintains a stringent quality management system and was the first in its industry to receive DIN EN ISO 9001 certification. It uses a quality-function-deployment system to align customer needs with product features, ensuring durability and user convenience. Products undergo rigorous testing before distribution.
Products
For Private Users: Kärcher offers efficient and user-friendly cleaning machines for home and garden, including pressure washers and steam cleaners.
For Commercial Users: The company provides robust cleaning solutions for agriculture, industry, and trades, such as high-pressure cleaners and vacuum systems.
Water Treatment: Kärcher's WPC series treats water for drinking, the WPD 100 dispenser offers hygienic water in offices, and the WRP 1000 series provides efficient water recycling for vehicle washes.
Employees
Kärcher values creativity and teamwork, fostering a culture of trust and respect. It invests in employee training and development through the Kärcher Academy.
Distribution and Service
With 45 subsidiaries and a global dealer network, Kärcher ensures excellent customer support and service, emphasizing efficient logistics and customer-oriented distribution.
Brand World
Kärcher is known for strong brand positioning and marketing, including sports sponsorships and global advertising. The company is committed to social responsibility, supporting the restoration of historic structures worldwide.
Competence
Kärcher invests in employee competence through training and education, ensuring high-quality products and services.
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