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Universal Edge Service Innovations Propelling Service Provider Growth

Universal Edge Service Innovations Propelling Service Provider Growth

Universal Edge Service Innovations Propelling Service Provider Growth

Product catalog summary
Key Challenges for Service Provider Growth
Service providers are struggling to monetize cloud, content, and mobile services despite their potential for revenue growth. The increase in internet-based applications has led to higher data usage demands, requiring network service providers (NSPs) to invest heavily in infrastructure without seeing proportional returns. To address this, NSPs need to reinvent their service models to enhance monetization and average margin per user (AMPU).
Juniper Networks Solution Portfolio
Juniper Networks offers solutions to help NSPs elevate their position in the cloud, content, and mobile service value chains. Their approach includes strategic value generators, flexible monetization services, and agile service customization. The MX Series 3D Universal Edge Routers provide scalability and integration of network and application services, improving service delivery and cost efficiency.
Application Service Capabilities
The Application Services Modular Line Card (AS-MLC) enables processing-intensive application services on MX Series routers. It supports content caching and streaming, allowing NSPs to offer multi-screen TV delivery and CDN services. Junos Web Aware enhances service offerings with policy-based stream management and demographic data provision.
Network and Service Virtualization
The MX Series Virtual Chassis configuration allows for the management of multiple routers as a single platform, enhancing service-level guarantees and operational simplicity. Junos Node Unifier centralizes the management of network devices, while JunosV App Engine facilitates the deployment and scaling of network applications, integrating them into a unified network architecture.
Programmable Platforms
Juniper Networks Junos SDK and Junos Space provide NSPs with tools to develop and manage network applications, enhancing service flexibility and agility. Junos Space Content Director manages caching infrastructure, while Path Computation Client optimizes network efficiency.
Innovating Cloud, Content, and Mobile Services
Juniper's Universal Edge service innovations enable NSPs to offer managed cloud services with assured performance and security. The solution integrates provider edge routers and simplifies data center management, enhancing service creation and network utilization. Content service innovations include multi-screen TV services and content delivery infrastructure, addressing the challenges of increasing internet video traffic.
Overview: The document discusses Juniper Networks' solutions for Network Service Providers (NSPs) focusing on content-centric services, mobile service value generation, and universal edge service innovations. It highlights the integration of intelligent caching and adaptive streaming capabilities with MX series 3D Universal Edge Routers to enhance network efficiency and service flexibility.
Key Sections:
1. Transparent Caching: This section explains the benefits of caching popular video content near the network edge to reduce bandwidth usage and improve network efficiency. The challenge for NSPs is to build flexible content-centric services across various network locations.
2. Universal Edge Service Innovations: Juniper's innovations integrate intelligent caching and adaptive streaming with MX series routers, allowing NSPs to deploy content-centric services flexibly. This reduces infrastructure costs and simplifies operations.
3. Mobile Service Value Generators: Juniper's MobileNext solution helps NSPs increase revenue from IP services by optimizing network operations and enabling new service models. Features include service orchestration, intelligent load balancing, and advanced security services.
4. New Monetization Models: The document outlines new revenue opportunities for residential, business, and mobile services through managed service models, content-centric services, and mobile monetization strategies like parental control.
5. Estimated Revenue Uplift and TCO: The document provides estimates of revenue increases and cost reductions, highlighting a potential 50% increase in VPN revenue and significant cost savings compared to competitors.
About Juniper Networks: Juniper Networks is a global leader in network innovation, providing solutions from devices to data centers. The company serves a wide range of customers and partners worldwide.
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Catalog excerpts

Universal Edge Service Innovations Propelling Service Provider Growth-1

SOLUTION BROCHURE Universal Edge Service Innovations Propelling Service Provider Growth Universal Edge Revolutionized with Application Service Capabilities, Network and Service Virtualization, and Programmable Platform

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Universal Edge Service Innovations Propelling Service Provider Growth-2

Key Challenges for Service Provider Growth Cloud, content, and mobile services are set to drive revenue growth over the next decade, as depicted in Figure 1. However, over the previous decade, many rapid shifts in technologies have enabled any Internet-based company to provide voice, video, messaging, and enterprise-IT as Internet applications, without necessarily having to provide Internet access to those applications. These Internet-based applications have led the demand for higher data usage and faster connectivity in the last mile, forcing network service providers (NSPs) to upgrade and expand...

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Juniper Networks Solution Portfolio for Service Provider Growth Juniper Networks doesn’t think NSPs need yet another round of application service silos. These solutions not only create “me too” NSP offerings, but they also lack the flexibility required to benefit from the broader application ecosystem, thereby resulting in dead investment and status quo. Juniper’s approach for this challenge is to get NSPs higher up in cloud, content and mobile service value chains by bringing strategic value generators for these ecosystems to the NSP service edge with unparalleled service flexibility and agility....

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Universal Edge Service Innovations Propelling Service Provider Growth-4

MX Series routers deliver a single platform—optimized for the convergence of business, residential, and mobile service delivery, with a single, open operating system that enables service innovation and offers significant cost advantages. As a result, the Universal Edge delivers unmatched quality of experience and application service integration in a scalable solution. Application Service Capabilities Integrated with the MX Series Application Services Modular Line Card (AS-MLC) is purpose-built for enabling processing, storage, and bandwidth intensive application services on modular MX Series...

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Programmable Platforms Juniper Networks Junos SDK challenges the paradigm of closed and non-extensible software powering network devices. It opens up Junos OS and JunosV App Engine enabled devices to allow NSPs to rapidly rewire their service delivery, thereby bringing the software platform-like agility they need to win in the application service ecosystem. For Junos OS devices, Junos SDK offers NSPs the opportunity to build applications for the device local control and service planes. For network applications hosted on the JunosV App Engine, it offers remote routing and system language-agnostic...

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assurance and security for cloud services hosted by them or by other cloud providers to offer the choice of cloud applications and providers to their enterprise customers, and to allow monetization opportunities from both the cloud service users and providers. Due to the fact that the competing Internet-based cloud service providers turn services up quickly, the key technical challenge in realizing such an offering is service velocity. Rapid creation and delivery of managed cloud services are quite challenging, not only because they require terminating hundreds of customer VPNs with myriads of...

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and reduces the space, power, and cooling requirements while simplifying qualification, deployment, and operations of new content services. With JunosV App Engine, NSPs can create value-added network applications by chaining traffic on the MX Series service plane and JunosV App Engine virtual plane, preserving MX Series performance and optimizing the general-purpose compute platforms. Mobile Service Value Generators—Enabling New Revenue and Margins Juniper Networks MobileNext™ enables NSPs to find new ways to accelerate the revenue potential for IP services. Juniper Networks Network Optimization...

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Corporate and Sales Headquarters Juniper Networks, Inc. 1194 North Mathilda Avenue Sunnyvale, CA 94089 USA Phone: 888.JUNIPER (888.586.4737) or 408.745.2000 Fax: 408.745.2100 www.juniper.net APAC Headquarters Juniper Networks (Hong Kong) 26/F, Cityplaza One 1111 King’s Road Taikoo Shing, Hong Kong Phone: 852.2332.3636 Fax: 852.2574.7803 EMEA Headquarters Juniper Networks Ireland Airside Business Park Swords, County Dublin, Ireland Phone: 35.31.8903.600 EMEA Sales: 00800.4586.4737 Fax: 35.31.8903.601 Copyright 2012 Juniper Networks, Inc. All rights reserved. Juniper Networks, the Juniper Networks...

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