GH’News NEW OPPORTUNITIES AND MAXIMUM COMPETITIVENESS UNITED STATES. New production plant in Texas / SAUDI ARABIA. Evolution, challenges, and objectives in a country undergoing transformation / BAKAIKU. 50 years of history / WOMEN IN INDUSTRY. The value of diversity / NEW GH DEVELOPMENTS. CoreBox 2.0 and cranes with Smart Features.
Open the catalog to page 1GH IN THE WORLD P.4 — UNITED STATES — interview with SERGIO ROBLEDO, general manager of GH USA P.10 — A LOOK BACK AT GH’S HISTORY IN THE US P.12 — SAUDI ARABIA — evolution, challenges and objectives in a country undergoing transformation WE ARE GH P.16 — 50 YEARS OF THE BAKAIKU PLANT P.18 — 50TH ANNIVERSARY CELEBRATION P.20 — HALF A CENTURY OF PERSONAL AND PROFESSIONAL STORIES P.24 — OUT OF THE OFFICE — MATTIN EZKURDIA AND AGUSTIN ASKARAI, GH OPERATORS AND LIVESTOCK FARMERS WOMEN IN INDUSTRY P.26 — THE VALUE OF DIVERSITY P.29 — FIRST-HAND ACCOUNTS EXPERT VOICES P.32 — INTERVIEW WITH JOURNALIST...
Open the catalog to page 2At GH, each edition of our magazine gives us an opportunity to pause, look at what we have achieved, and project ourselves into the future with determination. This issue is especially meaningful, as it reflects the moment of transformation we are experiencing as a global industrial group. We celebrate milestones that mark our history and reinforce our commitment to growth. The opening of our new plant in Texas strengthens our presence in the United States, a strategic market where we have spent more than two decades building strong relationships and delivering high-value industrial lifting solutions....
Open the catalog to page 3GH IN THE WORLD p.6 � INTERVIEW WITH SERGIO ROBLEDO, GENERAL MANAGER OF GH USA p.10 � A LOOK BACK AT GH’S HISTORY IN THE US p.12 � GH IN SAUDI ARABIA: SUPPORTING A COUNTRY UNDERGOING TRANSFORMATION p.14 � TESTIMONIALS FROM THE SAUDI ARABIA MANAGEMENT TEAM GH USA With more than two decades of experience in the United States, GH is strengthening its presence in the country with the opening of a new production plant, a key step in its international growth strategy. The company is therefore reinforcing its commitment to the North American market, focusing on innovation and customer pro
Open the catalog to page 4UNITED STATES IN FIGURES • The world’s largest economy by'GDP volume • Location: Terrell (Texas)
Open the catalog to page 5“THANKS TO THE NEW PLANT IN TEXAS WE’RE MUCH MORE COMPETITIVE” #MEN SERGIO ROBLEDO General manager of GH Cranes & Components USA The general manager of GH USA analyses the challenges and opportunities of this new phase, the role of the local team, and the evolution of the US industrial market. Sergio Robledo at GH’s new production plant in Texas. The United States is the second most important market for GH Cranes & Components, after S
Open the catalog to page 6After several years of growth in the market, we had space constraints and we wanted to make a technical leap by incorporating more modern production processes and machinery. The new facilities expand our production capacity, which allows us to continue growing, be more efficient, and serve our customers better. It’s a major challenge but also a great opportunity. And within the GH Group as a whole? It’s a very significant investment that reflects the GH Group’s confidence in the local team and in the potential of the US market. A new phase now begins in which we must consolidate growth and recoup...
Open the catalog to page 7It’s not something exclusive to the United States. If you really want to reach the end customer, it’s essential to have a local production facility, an in-house technical support team, and a permanent inventory of spare parts. Customers in the US need to feel that we are a local and accessible company. What’s more, we must fight against certain stereotypes, such as the idea that in Spain there are a lot of public holidays and time off. What sets the US customer apart from other markets where GH operates? Customers in the US value immediacy and reliability in service above all else. They have...
Open the catalog to page 8SERGIOROBLEDO 25 YEARS OF SERVICE AT GH “I remember that conversation at the Spanish Trade Office in Sao Paulo with Victor Guerra. I must’ve been about 26 at the time and, to be honest, I’d never even heard the word ‘hoist’. That’s how I started at GH, in 2001, with just a laptop and a mobile phone. The project grew and, in 2015, when I moved to the United States, we had a team of over 80 people.” COMMITMENT. “GH has given me a lot on a professional level. It has offered me stability but also constant challenges. I’ve had the freedom and autonomy to forge my own path. I’m grateful for the trust...
Open the catalog to page 9most competitive markets. The history of GH in the United States is an example of long-term vision, strategic alliances, and sustained growth. From its first steps in the early 2000s, with the collaboration of local distributors such as F&G Industries, to its current consolidation with its own plant and international certifications, GH’s journey in the North American market reflects its commitment to innovation, quality, and service. This journey illustrates how a firm commitment to being close to customers and technology transfer has enabled GH to become a reference point in the sector in the...
Open the catalog to page 10In the north of the USA. GH makes a new investment in Frankfort, Illinois, very close to its facilities, to reinforce its firm commitment to the US market. The 1,200-square-metre building will be home to the spare parts business, lifting equipment, and after-sales service for the entire country. Heading this project is John O’Toole, who has been promoting GH’s US project for over ten years. John was joined by Alex Guerra for a few months to strengthen the customer service and after-sales side of the operation. The company name is changed from F&G Industries to GH Cranes & Components USA. GH acquires...
Open the catalog to page 11The Vision 2030 Plan includes some of the most ambitious strategic projects on the planet: _ Neom : a futuristic city covering more than 26,000 km² that includes initiatives such as The Line (a linear city of 170 km without cars), Oxagon (a floating industrial port city), and Trojena (a ski resort in the middle of the desert mountains). _ Qiddiya: the city of entertainment, sport, and culture, with theme parks, a Formula 1 circuit and unique attractions such as the first Dragon Ball theme park. _ Jeddah Central: a 20-billion-dollar plan to transform the centre of Jeddah with residential areas,...
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