Color in Brand Execution Color Engine Color consistency is critical in brand recognition. Defining accurate brand and spot color standards is the first step in maintaining consistency. The next step is using these color standards in all packaging design and production applications. P utput Rip - O r f oo in g t d Gamu Sun Chemical ArtPro Color Engine Equinox e Ext nde FlexProof PackEdge WebCenter al Automation Engine Ap p Visualizer Print Visualize ro v r Key benefits • Consistency: maintain color consistency in brand execution • Flexibility: make color critical decisions anywhere in the supply chain • Predictability: know at the design stage what the result will be on press • Accuracy: profile, control and simulate spot colors from design to proof/print P re p re s s Spot c olor P ro o fin g Imaging Engine

Accurate brand and spot color matching The combination of unique spot color profiling and spectral ink modeling provides absolute accuracy and predictability for spot color simulation. Proofing optimized for brand packaging Brand packaging makes extensive use of designer (spot) colors. Having an accurate proof early in the life cycle sets the correct expectations and optimizes print production, avoiding costly errors and waste. FlexProof/E provides color-accurate contract proofing to a selection of inkjet printers. Centralized color data The Color Engine is a central color database for all color...