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CASIO THE ART OF PRESENTING

CASIO THE ART OF PRESENTING
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THE ART OF PRESENTING Poor presentation skills and technology misuse are losing UK businesses valuable profit

Summary The quality of a presentation can make the difference between a successful business pitch and a fruitless proposition. But what’s leaving our presentations lacking? This report takes a comprehensive look at why engaging an audience requires the perfect blend of presentation skills and technology utilization (and maybe even a ban on mobile phones and chairs…). CORPORATE RESEARCH REPORT

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Introduction The way in which we communicate – in both the workplace and our personal lives – has shifted. Technology has the ability to improve our communications, but equally, it has the potential to hinder them. As the way we work has become increasingly flexible, and our offices are wherever our smartphones are, there is a danger that our engagement in meetings is waning. What’s more, the active use of technology during presentations – including projectors, large screens and interactive whiteboards – could actually be diminishing rather than reinforcing our messages, if not deployed in...

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Technology: help or hindrance? In a recent study, commissioned by Casio Projectors, 250 senior UK executives were surveyed about their experiences of presentations. This research revealed that 62% of UK decision-makers spend a minimum of one to three hours in meetings on an average week (increasing to more than twelve hours in 3% of cases). But while we spend so much of our time in meetings, and being presented to, are our presentation skills doing us – and our businesses – a disservice? And what’s more, are we utilizing technology to its full potential to improve and excel our...

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Turning the tables The survey also revealed that it’s not only our colleagues’ presentations we are critical of: large numbers of respondents have to give presentations regularly but many are lacking confidence in their abilities. So, despite the fact 92% of UK decision-makers give presentations at least once a month, 56% say their presentation skills could be better, and 38% say that better use of technology would improve their presentations. How can we improve meetings? To improve business pitches, workplace collaboration and meeting delivery, the survey revealed there are multiple ways...

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The value of AV When looking at AV, the paradox of technology having the potential to hinder and advance meetings arises again. Thirty-three per cent of UK decision-makers agree that AV is not being used effectively, while 76% say that a better understanding of the AV equipment available would help them improve their presentation skills and create more engaging meetings. In addition, it could provide the following benefits: • Make presentations easier to understand (40% strongly agree). • Make presentation content easier to remember (36% strongly agree). Of course, when using AV in...

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Leave on a bang. Make sure your conclusion ties everything up nicely, relating back to the big picture and reiterating any really important points. End with confidence and be careful about trailing off in your tone. “Thank you” along with some hand gesturing towards the audience is a common ending – but don’t be scared to break the mold! The key takeaways: presenting business success 49% of UK decision-makers would be less likely to buy from a company that made a poor presentation when trying to win business As technology becomes a more integrated part of our work environment, and...

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About Casio Casio has been creating many of the world’s most trusted and iconic electronic devices since 1957. Casio products – watches, calculators, keyboards and other essentials – have become staples of everyday life, whether at home, at work or at school. Casio’s lamp-free range of projectors consists of four distinct families: Green Slim, Short Throw, Pro and Signature. Equipped with Casio’s own environmentally friendly Laser & LED Hybrid light source, the projectors deliver highbrightness projection at up to 4,000 ANSI lumens, with advanced connectivity and long-life performance. The...

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