Outdoors Sports Displays: Why Stadiums are Ideal for Digital Signage - 4 Pages

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Outdoors Sports Displays: Why Stadiums are Ideal for Digital Signage

Catalog excerpts

Outdoors Sports Displays: Why Stadiums are Ideal for Digital Signage Outdoor digital signage provides an excellent way for communicating with substantial numbers of people, and this is never more important than at sports stadiums. Managing a sports stadium presents multiple challenges, especially when it comes to presenting visitors with information and digital signage has a clear role to play in delivering effective communication across a sizeable estate. The Sports Stadium Environment A sports stadium has three clear environments where digital signage is required. First, the fully outdoors environment where large and small signage is exposed to the elements. This signage will be subject to temperature, rainfall and wind extremes. Second, the internal environment in bars, restaurants, sponsored accommodation and management space where the normal constraints of power supply and connectivity require consideration. Third, the semi-external spacing that is exposed to temperature and humidity from the outside environment without being completely exposed and this will include public-access routes into and out of the stadium. Armagard Enclosures used for Stadium Display Information| Armagard 2012 The Conventional Way Conventional approaches to displaying information in sports stadiums involve the use of billboards of varying sizes that allow static messages to be displayed on posters. When presented in this way the display of information is relatively cheap to administer, but it also presents challenges. Its static nature means that changes to content can only be accommodated by replacing the signage itself which can be costly at best and will always be slow to implement. www.Armagard.com sales@Armagard.com Call UK: +44 (0)121-608-7210 Call US: 1-866-434-0807

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The revenue generating opportunities created by mechanisms such as billboards are also equally limited due to the static nature of the medium. The cost of refreshing materials and the speed with which new materials can be displayed is a traditional barrier to sponsors taking up opportunities at sports stadiums. Once installed static displays of this nature are particularly vulnerable to the effects of the environment. Aside from the impact of wind and rain, pollution in the environment can make signage become discoloured and even today’s UV proof inks will not stop art work that has been in...

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Brand Building – increasing the reach of the stadium's owners own brand is a long term commitment that requires attention. Influencing Customer Behaviour – making sure that traffic flow around the stadium is managed at all times to ensure public safety and to maximise dwell time around retail outlets in the stadium. Armagard Enclosures were used for the Euro 2012 Stadiums in Poland/Ukraine | Armagard 2012 Digital signage can be broken into three types. Fixed digital signage that is a permanent fitting in the stadium, around competition areas and is used to provide instant feedback on the...

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Armagard Products Since opening in 1994 Armagard has established a worldwide reputation for designing and supplying protective environments for computer equipment, which makes their products particularly useful in the demanding environment found in sports stadiums. Armagard has a complete range of enclosures for LCD screens, plasma screens and Television screens that is designed to protect the screen from the effects of being installed externally. Engineered to the highest standards these enclosures allow displays to be housed behind shatter proof windows, which provide protection in the...

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