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Product catalog summary

Overview of Aervoe Products

Aervoe offers a family of industrial coatings including direct-to-metal bulk coatings, OEM coatings, architectural coatings, and special purpose coatings. The U.S. paint and coating industry has annual sales of approximately $14.6 billion, with special purpose coatings accounting for $3.4 billion and industrial coatings $1.5 billion.

Market Segments and Sales Distribution

  • Architectural coatings represent 39% of sales.
  • OEM coatings represent 38% of sales.
  • Special purpose coatings represent 23% of sales.

Distribution channels include manufacturers' representatives (MRRO) at 5%, retail at 3%, independent paint stores at 17%, and direct sales from manufacturers at 25%. The new construction and maintenance sector is a primary market for these coatings.

Industrial Coatings Product Categories

  • Alkyd enamels: $360 million
  • DTM (Direct to Metal) spray aerosols: $300 million
  • Rust proof and supreme color shield marking and striping: $122 million
  • Floor and specialty coatings: $172 million
  • Galvanizers, high heat, and specialty coatings: $1.5 billion

Product Features and Market Advantages

Enamels: Inexpensive, high gloss, versatile, excellent pot life, and easy to apply. Not recommended for moderate and severe applications.

Epoxies: Durable, chemical and abrasion resistant, suitable for moderate to severe environments. Limitations include chalking under UV light and limited pot life.

Polyurethanes: Excellent finish, durable, long-lasting, resistant to chalking in UV exposure. Limitations include poor performance in damp conditions, hazardous handling, and limited pot life.

Aervoe DTM Advantages: Does not require a primer, provides a harder surface, better salt spray corrosion resistance at 320 hours, and consistent sag resistance between colors. Disadvantage is slower drying compared to xylene-based formulas.

Environmental Definitions and Application Guidelines

Environments are classified as Mild, Moderate, and Severe:

  • Mild: Commercial buildings, hospitals, schools; interior handrails, window trim, doors.
  • Moderate: Manufacturers, external exposure with some corrosive elements; equipment, fire hydrants, swimming pool areas not under continuous submersion.
  • Severe: Extreme chemical exposure, salt air exposure; chemical rail cars, ocean-going vessels.

Coating selection depends on environment severity and surface preparation requirements.

Surface Preparation Recommendations

  • Metal surfaces: Determine if clean or rusted, galvanized, steel, or aluminum. Clean with solvent, wire brush, or sandblast as needed.
  • Concrete surfaces: Identify if new or old, dirty or grease stained, coated or sealed. Clean with water-based cleaner/degreaser, lightly scuff coating or sealer with floor sander or remove by shot blasting.

Cost Analysis and Application Considerations

Labor accounts for 85% of coating costs, while actual coating material is only 15%. Key factors to consider include surface preparation requirements, need for priming, thinning of material, application method (brush, roll, spray), number of coats, recoat time, and coating frequency.

Customer Requirements and End-User Insights

Understanding customer operations, problems, and potential applications for Aervoe's DTM system is critical. The system aims to save customers time and money by simplifying application and reducing labor costs.

Product Objectives

  1. Understand product applications.
  2. Offer recommendations.
  3. Provide solutions.

Summary

Aervoe's industrial coatings portfolio addresses various market needs with products tailored for different environmental conditions and application requirements. The DTM system offers advantages in ease of use and corrosion resistance, targeting cost-effective solutions for customers in new construction and maintenance sectors. Proper surface preparation and environment assessment are essential for optimal coating performance.

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Catalog excerpts

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Aervoe ProductsAervoe Products >

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Bulk Coatings Direct To Metal Aervoe is Proud to AnnounceAervoe is Proud to Announce New to the Aervoe Family of Products >

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IndustrialCoatings$1.5 Billion OEM Coatings38%Architectural Coatings39%Special Purpose Coatings23% Special PurposeCoatings $3.4 Billion Sales by Type$Billions $14.6 Billion U.S Paint & Coatings IndustryU.S Paint & Coatings Industry U.S. Annual Paint &Coating Sales$14.6 Billion >

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$3.4 Billion Special Purpose CoatingsSpecial Purpose CoatingsSales By Type 2000Sales By Type ֖ 2000$ Million$ Million >

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MRO Distr5%Retail3%Independent Paint Stores17% Direct from Mfg25% CHANNELS OF DISTRIBUTION SELLING TOCHANNELS OF DISTRIBUTION SELLING TONEW CONSTRUCTION & THE MAINTENANCE SECTORNEW CONSTRUCTION & THE MAINTENANCE SECTOR >

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Enamels24%Aerosols20%Marking / Striping8%Floor Coatings11% All Others37% Galvanizers, Hi Heat & Specialty Coatings DTM Rust Proof &Supreme Color Shield Aervoe Marking & Striping AerKote $ 1.5 Billion INDUSTRIAL COATINGS U.S.A. MARKETINDUSTRIAL COATINGS U.S.A. MARKET lkyd Enamels:$ 360 Million ll Others:$ 546 Million Spray Aerosols:$ 300 Million Marking & Striping:$ 122 Million Floor & Specialty:$ 172 Million Easy to Apply Maintenance Coatings: A A >

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OBJECTIVES Understand product applicationsUnderstand product applications Offer recommendationsOffer recommendations Provide solutionsProvide solutions 1.1. 2.2. 3.3. >

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Environmentswhere to use Industrial EnvironmentsŅwhere to use Industrial Enamelsand whyŅEnamelsand whyŅ Interior or Exterior Applicationswhat is Interior or Exterior ApplicationsŅwhat is the surface and how to prepare itthe surface and how to prepare it Cost Analysisis what the customer Cost AnalysisŅis what the customer using necessarily the most effective?using necessarily the most effective? Productsfeatures, benefits, & ProductsŅfeatures, benefits, & limitationslimitationsŅ WHAT YOU NEED TO KNOW Օ Օ >

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(manufacturers, external exposure, some Ņ(manufacturers, external exposure, some corrosive exposure.)corrosive exposure.) (extreme chemical exposure, salt air Ņ(extreme chemical exposure, salt air exposure.)exposure.) Interior hand rails, window trim, doorsInterior hand rails, window trim, doors (commercial buildings, hospitals, schools, etcŅ)(commercial buildings, hospitals, schools, etcŅ) Equipment, fire hydrants, swimming pool areas not under Equipment, fire hydrants, swimming pool areas not under continuous submersioncontinuous submersion Chemical rail cars, ocean going vesselsChemical rail...

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Enamels 3 5 yrs. Epoxies 5 ֖ 7 yrs. Polyurethanes 7 10 yrs Enamelsօ(solvent & water Enamels(solvent & water based for mild environments)based for mild environments) EpoxiesŅ(for Epoxies(for moderate/severe moderate/severe environments)environments) PolyurethanesŅ(for severe Polyurethanes(for severe environments)environments) ENVIRONMENT DEFINITIONSŅ >

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Clean with solvent, wire brush or sandblastClean with solvent, wire brush or sandblast Clean with water-based cleaner / degreaser, lightly Clean with water-based cleaner / degreaser, lightly scuff coating or sealer with floor sander or remove scuff coating or sealer with floor sander or remove by shot blastingby shot blasting Metal is it clean or rusted? galvanized, steel or MetalŅ is it clean or rusted? galvanized, steel or aluminum? coated?aluminum? coated?Ņ Concretenew or old? dirty or grease stained? coated ConcreteŅnew or old? dirty or grease stained? coated or sealed?or sealed?Ņ Interior...

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Is what theyre using the most cost effective? COST ANALYSIS >

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COST ANALYSIS Labor is 85% of coating cost!Actual coating is only 15% !(Which would YOU rather save?) >

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Factors to ConsiderFactors to Consider COST ANALYSIS Whats your surface prep requirement? WhatҒs your surface prep requirement? Do you need to prime?Do you need to prime? Can you thin the material? Can you thin the material? Do you brush, roll, or spray?Do you brush, roll, or spray? How many coats do you apply?How many coats do you apply? How long until you can re-coat?How long until you can re-coat? How often do you coat?How often do you coat? Օ Օ Օ >

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PRODUCT Features, Benefits, & Limitations >

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DISADVANTAGES Enamelsnot recommended for moderate & severe applications EpoxiesŅchalk in UV light, limited pot life Polyurethanesdo not perform well in damp conditions, can be hazardous to work with, limited pot life HOW THEY STACK UPŅ ADVANTAGES Enamelsvery inexpensive, high gloss, versatile, excellent pot life, easy to apply EpoxiesŅdurable, chemical & abrasion resistant Polyurethanesexcellent finish, durable, long lasting, does not chalk in UV exposure >

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DISADVANTAGES Does not dry as fast as Xylene based formulas ADVANTAGES Aervoe DTM vs. Competition Does not require a primer Harder surface Better salt spray corrosion resistance at 320 hours Consistent sag resistance between colors >

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END USER SURVEYS applications! applications! TESTTEST Customer Requirements Just what does your customer do?Just what does your customer do? What problems do they have?What problems do they have? Where do they / could they use the DTM Where do they / could they use the DTM system?system? Can Aervoes DTM system save themCan AervoeҒs DTM system save themtime = $$$ ?time = $$$ ? Get Get Օ Օ >

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DTM AERVOE TIME & MONEY Solve Industrial Maintenance Coating problemsby saving the customer SOLVENT-BASED & WATER-BASEDENAMELS >

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All Aervoe catalogs and technical brochures

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*Prices are pre-tax. They exclude delivery charges and customs duties and do not include additional charges for installation or activation options. Prices are indicative only and may vary by country, with changes to the cost of raw materials and exchange rates.