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Product catalog summary
Introduction to Aervoe Products: Aervoe has introduced new products to its family, focusing on Direct To Metal (DTM) bulk coatings. The company is expanding its offerings in OEM, architectural, and special purpose coatings, which constitute significant portions of the U.S. paint and coatings market.
Market Overview: The U.S. annual paint and coating sales amount to $14.6 billion, with special purpose coatings accounting for $3.4 billion and industrial coatings for $1.5 billion. Distribution channels include manufacturer-owned paint stores, direct sales from manufacturers, independent paint stores, retail, and MRO distributors.
Industrial Coatings Market: The U.S. market for industrial coatings is valued at $1.5 billion, with key segments including enamels, aerosols, marking/striping, floor coatings, and others. Industries purchasing maintenance coatings include manufacturing facilities, food processing, power generation, and more.
Objectives and Recommendations: The document outlines objectives such as understanding product applications, offering recommendations, and providing solutions. It emphasizes the importance of selecting the right environment for industrial enamels, whether mild, moderate, or severe, and the appropriate preparation for metal and concrete surfaces.
Cost Analysis: Labor constitutes 85% of coating costs, while the actual coating is only 15%. Factors affecting cost include surface preparation, priming needs, application methods, and re-coating frequency.
Product Features and Limitations: Enamels are inexpensive and versatile but not suitable for severe applications. Epoxies are durable but have limited pot life and chalk in UV light. Polyurethanes offer excellent finishes but do not perform well in damp conditions.
Aervoe DTM Advantages: Aervoe's DTM coatings do not require a primer, offer better corrosion resistance, and have consistent sag resistance. However, they do not dry as quickly as xylene-based formulas.
Customer Requirements and Surveys: Understanding customer needs and problems is crucial. Aervoe's DTM system aims to save customers time and money by solving industrial maintenance coating issues.
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Catalog excerpts

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Aervoe ProductsAervoe Products >

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New to the Aervoe Family of Products >

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U.S. Annual Paint &Coating Sales$14.6 Billion Special PurposeCoatings $3.4 Billion IndustrialCoatings$1.5 Billion >

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Special Purpose CoatingsSpecial Purpose CoatingsSales By Type 2000Sales By Type ֖ 2000$ Million$ Million $3.4 Billion >

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MRO Distr5%Retail3%Independent Paint Stores17% Direct from Mfg25% >

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Easy to Apply Maintenance Coatings: A lkyd Enamels:$ 360 Million DTM Spray Aerosols:$ 300 Million Rust Proof &Supreme Color Shield Marking & Striping:$ 122 Million Aervoe Marking & Striping Floor & Specialty:$ 172 Million AerKote A ll Others:$ 546 Million Galvanizers, Hi Heat & Specialty Coatings $ 1.5 Billion >

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1.1. Understand product applicationsUnderstand product applications > 2.2. Offer recommendationsOffer recommendations > 3.3. Provide solutionsProvide solutions >

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EnvironmentsՅwhere to use Industrial Environmentswhere to use Industrial EnamelsŅand whyEnamelsŅand why > ? Interior or Exterior ApplicationsŅwhat is Interior or Exterior Applicationswhat is the surface and how to prepare itthe surface and how to prepare it > ? Cost AnalysisŅis what the customer Cost Analysisis what the customer using necessarily the most effective?using necessarily the most effective? > ? ProductsŅfeatures, benefits, & Productsfeatures, benefits, & limitationsŅlimitations >

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? MildMild Ņ(commercial buildings, hospitals, schools, etc)Ņ(commercial buildings, hospitals, schools, etc) > Interior hand rails, window trim, doorsInterior hand rails, window trim, doors ? ModerateModerate Ņ(manufacturers, external exposure, some (manufacturers, external exposure, some corrosive exposure.)corrosive exposure.) > Equipment, fire hydrants, swimming pool areas not under Equipment, fire hydrants, swimming pool areas not under continuous submersioncontinuous submersion ? SevereSevere Ņ(extreme chemical exposure, salt air (extreme chemical exposure, salt air exposure.)exposure.) >...

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EnamelsŅ(solvent & water Enamels(solvent & water based for mild environments)based for mild environments) Enamels 3 Ŗ 5 yrs. Epoxies(for EpoxiesŅ(for moderate/severe moderate/severe environments)environments) Epoxies 5 7 yrs. Polyurethanesօ(for severe Polyurethanes(for severe environments)environments) Polyurethanes 7 Ŗ 10 yrs >

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? Metal is it clean or rusted? galvanized, steel or MetalŅ is it clean or rusted? galvanized, steel or aluminum? coated?aluminum? coated?Ņ Clean with solvent, wire brush or sandblastClean with solvent, wire brush or sandblast > ? Concretenew or old? dirty or grease stained? coated ConcreteŅnew or old? dirty or grease stained? coated or sealed?or sealed?Ņ Clean with water-based cleaner / degreaser, lightly Clean with water-based cleaner / degreaser, lightly scuff coating or sealer with floor sander or remove scuff coating or sealer with floor sander or remove by shot blastingby shot blasting >

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Is what theyre using the most cost effective? >

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Labor is 85% of coating cost!Actual coating is only 15% !(Which would YOU rather save?) >

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? Whats your surface prep requirement? WhatҒs your surface prep requirement? > ? Do you need to prime?Do you need to prime? > ? Can you thin the material? Can you thin the material? > ? Do you brush, roll, or spray?Do you brush, roll, or spray? > ? How many coats do you apply?How many coats do you apply? > ? How long until you can re-coat?How long until you can re-coat? > ? How often do you coat?How often do you coat? >

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Features, Benefits, & Limitations >

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EnamelsŅvery inexpensive, high gloss, versatile, excellent pot life, easy to apply Enamelsnot recommended for moderate & severe applications EpoxiesŅdurable, chemical & abrasion resistant Epoxieschalk in UV light, limited pot life PolyurethanesŅexcellent finish, durable, long lasting, does not chalk in UV exposure Polyurethanesdo not perform well in damp conditions, can be hazardous to work with, limited pot life >

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Does not require a primer Does not dry as fast as Xylene based formulas Harder surface Better salt spray corrosion resistance at 320 hours Consistent sag resistance between colors >

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END USER SURVEYS > ? Just what does your customer do?Just what does your customer do? > ? What problems do they have?What problems do they have? > ? Where do they / could they use the DTM Where do they / could they use the DTM system?system? > ? Can Aervoes DTM system save themCan AervoeҒs DTM system save themtime = $$$ ?time = $$$ ? > ? Get Get TESTTEST applications! applications! >

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AERVOE DTM SOLVENT-BASED & WATER-BASEDENAMELS > Solve Industrial Maintenance Coating problemsby saving the customer TIME & MONEY >

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