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Siebel Marketing Resource Management
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Siebel Marketing Resource Management - 1

ORACLE DATA SHEET > KEY FEATURES Improve management with a common platform across brands and regions. Gain visibility into marketing spending and performance across the enterprise. Automate key marketing processes. > Improve quality with best practice processes. > Improve budgeting and planning with standardized processes and metrics. Optimize marketing investments with insight into past performance. Align global spending with corporate objectives and priorities. >

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Siebel Marketing Resource Management - 2

ORACLE DATA SHEET plans, initiatives, and metrics across the enterprise. You gain visibility into the effectiveness of specific tactics and campaigns to support fact-based planning and resource allocation. Improved Budgeting and Expense Management Siebel MRM enables you to plan and track financial resources and establish a structured approval process. With it, you can prepare and manage budget requests across different levels of the marketing hierarchy, including organization, plan, brand or product line, industry, and geography. It supports the full life cycle of marketing...

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Siebel Marketing Resource Management - 3

ORACLE DATA SHEET into all of the marketing initiatives across the company or into a subset of initiatives based on visibility rules. At a glance, marketers can see the status of an initiative and, if desired, drill down to get more information. Real-Time Financial Insight and Reporting Siebel MRM Analytics empowers all users in the marketing organization to be more effective by providing near real-time visibility into marketing performance and spending status through integrated analytic dashboards and reports that are tailored to their specific business needs. Users can also create...

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Siebel Marketing Resource Management - 4

ORACLE DATA SHEET > copyright 2006, Oracle. All Rights Reserved. This document is provided for information purposes only, and the contents hereof are subject to change without notice. This document is not warranted to be error-free, nor is it subject to any other warranties or conditions, whether expressed orally or implied in law, including implied warranties and conditions of merchantability or fitness for a particular purpose. We specifically disclaim any liability with respect to this document, and no contractual obligations are formed either directly or indirectly by this document....

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