MARKETING RESOURCE MANAGEMENT

Oracle’s Siebel Marketing Resource Management (MRM) is a complete solution for planning, budgeting, executing, and measuring the impact of global marketing efforts. Siebel MRM automates key processes, including marketing planning, budgeting and expense management, market development funds management, approvals, program management and collaboration, enterprise marketing calendaring, content management, and financial analysis. It provides a common language, powerful analytics, and business processes based on best practices to help marketing organizations optimize resources and manage activities more effectively.

KEY FEATURES Improve management with a common platform across brands and regions. Gain visibility into marketing spending and performance across the enterprise. Automate key marketing processes.

Complete Support for Managing Marketing Operations and Resources

Improve quality with best practice processes.

In today’s competitive environment, marketing organizations are being challenged to achieve better results with shrinking budgets. They must justify and account for every dollar spent. The need to comply with the Sarbanes-Oxley Act is forcing organizations to establish new financial controls and gain a much higher degree of visibility into the state of marketing activities and associated funds. At the same time, marketing operations have become much more difficult to manage, especially for global organizations that seek to execute one-to-one marketing campaigns synchronized across channels and regions and implement consistent marketing business processes across business units and brands.

Improve budgeting and planning with standardized processes and metrics. Optimize marketing investments with insight into past performance. Align global spending with corporate objectives and priorities.

Streamlined Processes, Efficient Management With Siebel MRM, you can address these challenges—and make your entire marketing organization more efficient, effective, and accountable. Siebel MRM provides a complete solution for planning, budgeting, executing, and measuring the impact of global marketing efforts. It provides a common language, powerful analytics, and business processes based on best practices that empower marketing users across the extended enterprise to more effectively and efficiently manage activities and optimize resources. Siebel MRM automates key processes, including marketing planning, budgeting and expense management, market development funds management, approvals, program management and collaboration, enterprise marketing calendaring, content management, and financial analysis. With Siebel MRM, marketers—from the chief marketing officer to brand managers—are able to make smarter decisions faster, leading to improved marketing results. Align Marketing Plans with Corporate Goals Siebel MRM provides a platform and processes the make marketing planning more effective and less time consuming. With Siebel MRM, you have a consistent methodology and common language for capturing and sharing business objectives,

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