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Silo trailer, Oil free compressor, Trailer, Semi-trailer, Screw compressor
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| OMEPS smashes the classic outlines in order to communicate the new business philosophy. On the occasion of the exhibition Transpotec 2007 OMEPS introduces itself to the public with an innovative and revolutionary image regarding the past. Infact, the new institutional campaign intends to turn page and to close with the customary communication models that have been adopted in the transport and industry fields until! today. The winning product and its peculiarities are certainly protagonist, but there is much more. Testimonial 2007 for OMEPS products and services is the abdomen of a pregnant woman. A test carried out on a small representative sample proved that the impact image firstly generates hesitation in the observers, then leads them to the easy association between the concepts. Easy target; shoot for the logical sequence: from the hesitation to the curiosity, from the curiosity to the reflection, from the reflection to the full understanding of the meaning: OMEPS is the absolute devotion to customers, the extreme care for details, the pursuit of perfection. The image's headline ironically refers to the parallelism between the characteristics of OMEPS silo trailers and the pregnant woman - who is par excellence the symbol of the nature's efficiency. "The intelligent" design has been thought for a greater loading capacity and a better transport, it is actually the added value of OMEPS silo trailers. However such a provocatory combination does not go over the top, because this discreet, chaste and elegant graphical production does not exploit the maternity concept, but rather it elevates its supreme canone of beauty and perfection. The choice of this countertrend communicative register answers to the Company Management's requirement to spread Its latest changing of course towards the total quality. Since the beginning many investments have been done, many targets have been achieved by OMEPS to meet with success the maximal ideal for a constructor: to be a benchmark for all field operators. So not only a producer, but rather a supplier of services, assistance and experience. | ||||||
| www.omeps.it Viale delle Industrie - 84091 Battipaglia (SA) Italy tel. pbx. +39 0828 318511 e-mail: ˇnfo@omeps.it | ||||||