Fender Cuts Rapid Prototyping Costs in Half with Objet 3D Printer - Objet - #4

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Objet printer helps design team explore new ideas quickly Greene says the greatest benefit to having the Objet printer in-house is that it has given his team the ability to explore new ideas really quickly. “Having the Eden350V in-house means we can experiment more. It’s given us a lot of freedom and creative latitude. If I have an idea for something new and edgy, I can design it and have a prototype in just a few hours. If it doesn’t work out, I’ve only used an afternoon instead of a week.” “We call the Objet printer ‘our favorite toy’” he adds. “When people come to Fender for tours we always show it off.” Fender’s marketing staff is ecstatic with the Objet 3D printer. “We’ll leave a meeting with marketing and have a working prototype to show them the next day,” says Greene. “They are amazed at how quickly we can now go from concept to reality.” “You can show something on paper all day long,” adds Greene,” but when you give them something real they can touch, people really get excited.” Greene also believes that the Eden350V has helped Fender provide better products to its customers. “We prototype so much more now and I feel it’s absolutely had an impact on the quality of our designs, because often the prototypes cause us to make little tweaks throughout the design process to improve the look, feel and functionality of a part.” Even with increase in volume, rapid prototyping costs are half of what they were when Fender outsourced Even with the significant increase in the amount of rapid prototyping Fender now does, Greene says its costs are half of what they were when the company outsourced the work. And despite its frequent use, the performance of Fender’s Eden350V has been rock solid. “In 18 months it has not gone down even once,” says Greene. info@objet.com www.objet.com Objet Geometries Ltd. Headquarters 2 Holtzman st., Science Park, P.O Box 2496, Rehovot 76124, Israel T: +972-8-931-4314 F: +972-8-931-4315 Objet Geometries Inc. North America 5 Fortune Drive Billerica, MA 01821 USA T: +1-877-489-9449 F: +1-866-676-1533 Objet Geometries GmbH Europe Airport Boulevard B 210 77836 Rheinmünster Germany T: +49-7229-7772-0 F: +49-7229-7772-990 Objet Geometries AP Asia Pacific Unit28, 10/f, HITEC 1 Trademart Drive Kowloon Bay, Kowloon Hong Kong T: +852-217-40111 F: +852-217-40555 Objet Geometries AP Limited China Rep Office Rm1701, CIMIC Tower, 1090 Century Blvd, Pudong Shanghai 200120 China T: +86-21-5836-2468 F: +86-21-5836-2469 Objet Geometries Ltd., the innovation leader in 3D printing, develops, manufactures and globally markets ultra-thin-layer, high-resolution 3-dimensional printing systems and materials that utilize PolyJet™ polymer jetting technology, to print ultra-thin 16-micron layers. The market-proven Eden™ line of 3D Printing Systems and the Alaris™30 3D desktop printer are based on Objet’s patented office-friendly PolyJet™ Technology. The Connex™ family is based on Objet’s PolyJet Matrix™ Technology, which jets multiple model materials simultaneously and creates composite Digital Materials™ on the fly. All Objet systems use Objet’s FullCure® materials to create accurate, clean, smooth, and highly detailed 3D parts. About Objet Geometries Objet’s solutions enable manufacturers and industrial designers to reduce cost of product development and dramatically shorten time-to-market of new products. Objet systems are in use by world leaders in many industries, such as Education, Medical / Medical Devices & Dental, Consumer Electronics, Automotive, Toys, Consumer Goods, and Footwear industries in North America, Europe, Asia, Australia, and Japan. Founded in 1998, Objet serves its growing worldwide customer base through offices in USA, Mexico, Europe, Japan, China and Hong Kong, and a global network of distribution partners. Objet owns more than 50 patents and patent pending inventions. Visit www.objet.com. © 2010 Objet, Quadra, QuadraTempo, PolyJet, FullCure, SHR, Eden, Eden250, Eden260, Eden260V, Eden330, Eden350, Eden350V, Eden500V, Job Manager, Objet Studio, CADMatrix, Connex, Connex350, Connex500, Alaris, Alaris30, PolyLog, TangoBlack, TangoBlackPlus TangoGray, TangoPlus, VeroBlue, VeroWhite, VeroBlack, VeroGray, Durus, Digital Materials, Polyjet Matrix and ObjetGreen are trademarks of Objet Geometries Ltd. and may be registered in certain jurisdictions. All other trademarks belong to their respective owners. Q1/10

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