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COLORWEBINARSERIES

KONICA MINOLTA SENSING AMERICAS, INC.

COLOR AND THE PAINT AND COATINGS INDUSTRIES

Color is at the very heart of the paint and coatings industries. Color and appearance measurement, color communication and color formulation are essential to product development and consumer acceptance. With advances in instrument and software technology, solving color problems are not the time consuming, trial and error tasks they used to be. Konica Minolta presents a COMPLIMENTARY two-part web seminar program on colordesigned exclusively for the paint and coatings industries Seminar Part OneEven standard visual color assessments have limitations - accurate and consistent color measurement is possible only when an instrument is used in place of the human eye. Konica Minolta provides an overview of color, and shows how color instrumentation is used in the paint and coatings industry. Topics include: • Color perception - how the human eye sees color • The three components of color • Converting from a visual description of color to a numerical one • Color instrumentation for pigments, concentrates and liquids • Measuring and communicating color under diffferent lighting conditions • A demonstration of Konica Minolta spectrophotometers used in paint and coatings measurement Seminar Part TwoWe take the next step of managing color by showing how Konica Minolta instruments and color formulation software combine to translate numbers into solving real world color matching and formulation problems. Topics include: • Color creation • Color selection • Color communication • Color matching • Color formulation • Color quality control The benefits of color formulation software: • Faster approval of customer color requirements • Increased production efficiency, less color hits to the production batch • Reduced waste due to off-color batches • Reduced colorant waste • Efficient use of capital equipment

Wednesday February 21, 2007 2:00 - 3:00 PM EST

Participation in this complimentary webinar is limited so please sign up today. To register and obtain sign in informationcontact Andrea Wolfenhaut at awolfenhaut@ se.konicaminolta.us