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Trade fair technical discussions, part 1
Trade fair technical discussions, part 2
Innovations need a forum. This is why JOKE®
was present at all major trade fairs right
from the start. Like here for example at the
Hanover trade fair in the early 60’s, great
importance was already attached to the “live
presentation” of the latest products.
During the initial years, Robert Kettenbaum
travelled in person all over Europe in order to
be able to present his constantly newly packed
“suitcase full of ideas” to the broadest
possible audience at many locations.
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