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FUNCTIONAL OVERVIEW - IBS ENTERPRISE

Sales support brochure - 55482 IBS Sales and Marketing Support

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software has all the tools you need for effective campaigning and sales, targeting both prospects and existing customers. Advanced selection features help you track customer details and help to ensure customer satisfaction and loyalty.

Marketing processes Business Partner navigator Because IBS S • Puts the customer in focus• Marketing event handling, with follow-up and feedback• Customised plans per customer or business partner• Prospect generation and customer enquiries via the web• Productive sales campaign support • Business Partner navigator provides single-point access to all customer data. Collecting customer information in the ‘Business Partner navigator’ can make it possible to quickly find out the most essential information about a customer or supplier.The navigator is a workbench hub from which you can reach the most relevant customer data views in the system. It also contains a contact log with all contact records, planned as well as accomplished. This is the perfect tool to have when customer call, since it gives you an up-to-date view of all the dealings you have had with them. Personal ‘to do’ The contact search engine can be used whenever you need to find companies and/or contact persons that meet certain criteria. Use the search result to create event invitations, sales campaign activities, sales call lists, mass emails or a phone book. It’s possible, for example, to search for customers whom you have not contacted for a while, or to generate contact notes for companies who require specific follow-up. IBS S
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UPPORT is designed specifically for a Lotus Notes environment and helps you focus on performance and appropri- ate service, allowing you and your customers a true win-win partnership. The application can be configured for integration with Microsoft Outlook. You can acquire a deeper under- standing of your best customers and develop even better business relationships with them.
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UPPORT helps you keep track of customers, prospects, competitors, suppliers, business partners, events and web contacts. Personal contacts Personal contacts are vital in successful business dealings. That’s why IBS S
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UPPORT includes extensive function-ality for maintaining contact persons, their company roles, personal interests and prefer- ences, as well as campaigns, invitations and regular information they receive from you. In addition to basic information such as time, place, responsible person and closing date for entries etc, you can also keep track of the number of invitations, enrolments and partici- pants. Following up on events is crucial, since it adds to the quality of your customer-ori- ented efforts. IBS S Web contacts
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UPPORT provides feedback functionality, allowing you to streamline customer requests, analyse and evaluate events, and create follow-up letters and campaigns to achieve maximum results. Use the web to help you find new customers and to service existing ones. IBS S
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UPPORT lets you provide a web form for prospect registration and general informa- tion requests, for existing as well as unknown contact persons to express interest in specific products or services. The data entered by pros- pects or customers is automatically transferred into the application for further handling.
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UPPORT has the customer in focus, it keeps you on track for a break through level of customer retention and loyalty, as well as powerful market penetration.IBS S