SONY DSC-W7 Digital Camera - Gradient Lens - #1

DSC-W7

Benchmarks in resolution, convenience and control.

▲ Step-up Feature ♦ New Feature

Super HAD (Hole Accumulation Diode) CCDs provide excellent image quality by allowing more light to pass to each pixel, increasing sensitivity and reducing noise.

Optical zoom helps you fill the frame with your subject for better pictures. And Sony's Precision Digital Zoom helps bring your subject closer with an extra 2X magnification.

The Smart Zoom feature intelligently uses the full CCD to let you zoom into the portion of interest by cropping the image size-thus avoiding the image degradation of Digital Zooms.

The Vario-Tessar lens is specially produced for very compact cameras. This specialized design allows quick auto-focus, appealing zoom range while still maintaining a compact design.

The innovative Real Imaging Processor in the DSC-W7 not only improves picture quality and clarity but also improves camera response time, decreases shutter lag and improves battery stamina.

The extra-large high-resolution 115K LCD Monitor makes framing shots and reviewing pictures easy.

Available in capture and playback the Live Histogram Displays the concentration of pixels at each luminosity value making it easy to evaluate correct exposure.

Sony's 14-bit Digital Extended Processor captures the range between highlight and shadow with up to 16,384 values, for extended dynamic contrast and detail.

By evaluating 5 separate focus areas of the frame, Sony's Multi-Point AF system can intelligently focus on the subject and avoid mistakenly focusing on the background.

Manual Exposure Mode provides extended control with 46-step adjustable Shutter speed (30-1/1000 sec.), and 2-step Aperture control.

Briefly illuminating the subject, in low- or no-light conditions, the AF Illuminator helps establish a positive focus lock.

Monitoring AF (Auto Focus) helps you anticipate the action by focusing even before you press the shutter release.

Independently light-metering 49 points of the frame, Multi-Pattern Measuring establishes the optimum exposure, even when highlight and shadow isn't centered in the frame.

With 7 Scene Modes, parameters can be matched to the shooting conditions. Choose from one of the following: Twilight, Twilight Portrait, Soft Snap, Landscape, Beach, Snow, Candle.

With a momentary pre-flash, the camera illuminates the subject and sets exposure through the lens for accurate flash metering. Adjustable flash level and red-eye reduction ensure great flash shots.

During long exposures, Slow Shutter NR captures the scene, and then the CCD noise pattern with a dark frame exposure. By subtracting the two, even long exposures can be clear.

Digital. Powerful. Transportable.™ Memory Stick® media is compact, portable and rugged:connecting a variety of hardware and software applications.

Shoot without a flash memory card with 32 MB internal memory¹ ; Slot for optional Memory Stick®, Memory Stick PRO™ media. Full 32MB of internal memory can be copied to optional Memory Stick media.

Capture up to five 5MP shots (fine) or 100 shots VGA (standard) at 0.9 frame/sec. Perfect for high speed subjects or fast moving action such as sports or small children.

Captures 16 320x240 frames as part of a single 1280x960 image which plays back sequentially in the camera. Selectable 1/7.5,1/15,1/30 second.

Captures VGA (640x480) high frame rate (up to 30 frames per second) audio/video clips with length limited only by the capacity of the media. Video mail mode captures smaller file sizes suitable for email.

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