Essential to Modern Life

Of all gases, industrial helium is probably the one that is perceived to have one of the most light-hearted (and fun!) applications: balloons. Yet for those who have chosen party decorating as a profession, helium is a very serious matter and one that should not be taken “lightly”; gas availability and timely delivery are in fact paramount to make the party happen just as planned. The result is, in most cases, stunning: the right combination of balloons, confetti and flowers can really set the right atmosphere for a perfect party or celebration.Helium-filled balloons are also “heavily” used by retail chains for in- store promotions. Stores of the likes of Curry’s and Marks & Spencer in the UK use balloons for displays to promote new ranges or annual sales throughout the year.“Air Products has a very important role in in-store promotions”, says Gill Beech, business development manager, balloon helium, Europe. “If the helium doesn’t reach the store on time, the promotion can’t take place and the customer is unhappy – but the efficiency of the UK Heligas team, working with the sales centre and our agents’ network means that we can cope with this challenge.”Air Products has become very active in the in-store promotions business in the UK. This year, we have already supplied over 34000 cubic metres of helium to promotion customers, enough to fill over 3.7 million balloons!There will be further developments in the balloon helium business across Europe in the coming months. Look out for more information.

Competition

For a good party, setting the right mood is crucial. Answer the question below for your chance to win one of 10 mood-lights, which can help you relax or stimulate your senses.What country holds the Guinness World Record for the largest tea party, which involved 14,718 people?A Ethiopia B Pakistan C JapanPlease send a postcard with your answer, your full name, work address and telephone number via internal mail to: Party competition, Essential to Modern Life, Mail drop 34, HershamGood luck! Peter Bruce Eclipse UK (Balloons) LTD “I couldn’t be more pleased with Air Products and the relationship between our companies. We regularly work together on promotions of over 500 sites to the large national retail customers. The deliveries are on time and implemented smoothly”